Francesca Rosella
APPAREL
Francesca Rosella
Chief Creative Director, CUTECIRCUIT, UK
Biography
Internationally-known fashion house, CuteCircuit, has been pushing the boundaries of wearable technology since its launch in 2004. A global leader in interactive fashion, CuteCircuit has introduced many groundbreaking ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro- electronics.CuteCircuit is headquartered in Shoreditch, artistic heart of London, where the Creative Director Francesca Rosella, and CEO Ryan Genz act as the Design duo behind all of CuteCircuit’s amazing creations. Francesca’s early career began as designer for Valentino in Italy. CuteCircuit comes with a host of internationally fashionable and fabulous celebrity fans including Nicole Scherzinger who debuted the world’s first high-fashion couture dress to feature Tweets and Katy Perry. The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infused casual wear to major fashion retailers.
Presenting: Innovation - Integrating Beauty, Functionality & Technology
16 Jul 2013, 04:50
CuteCircuit - Future Fashion Now
This session will tell the story of how CuteCircuit have integrated beauty and functionality through the use of smart textiles and micro-electronics. It will discuss:
- Developing a fashion brand through continuous innovation
- Creating magical experiences