PI Apparel 2013

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David Dencker

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David Dencker

David Dencker
CEO and Co-founder, MUUSE A/S, Denmark

Biography

David Dencker is the CEO and co-founder of MUUSE. Coming from a innovation consulting background, David has brought in new perspectives on how to solve the challenges facing up-and-coming designers, particularly by focusing on time-to-market, risk management and by employing new business models.

Presenting: Enabling New Designer Integration and Fast Fashion Launch with Cloud and Related Technologies

16 Jul 2013, 01:45

  • MUUSE’s Big Picture – exploring a novel way of design innovation through continuous recruitment and development of new talent
  • Promoting design collaboration between new and existing designers for each collection
  • Ensuring that the risk associated with new talent is counter-acted by efficient sales conversion
  • Supporting fast market testing at low cost to speed up the development process
  • Using social media channels to generate test data
  • How do you ensure the right data is being collected and used to establish which collections are resonating best with the market?
  • Using sample production on a 6-week time scale to generate 6-10 piece test collections with no need for inventory investment
  • Relying on video-conferencing and cloud technologies to highlight design/production flaws and to create a central store of data