David Barlow

Biography

David Barlow formally joined the Cardinal Group in September 2012 and was appointed Managing/Sales Director of the C-Instore business encompassing ProScreens, Store of the Future and the recently acquired Nukemobi. Mostly built through acquisition and strategic partnership, this newly combined business takes the Cardinal Group into retail theatre with a portfolio of innovative customer experience solutions designed to deliver the Omni-channel for retailers as the traditional high street goes through a seismic shift in reconciling the ‘Bricks and Clicks’ elements of their businesses. C-Instore are unique in not only recognising this Omni-channel approach but also in developing both the experiential tools required for the customer interaction and the platform for capturing, distributing and managing the enormously powerful data derived in order to enable the retailers to continually improve and refine their customer relationships. Further acquisitions and investments are ‘in play’ as C-Instore looks to create and provide a clear roadmap for this Retail Theatre. In February 2008, David decided to move into what is now becoming known as ‘Meaning Based Computing’ using the 85% of data that is unstructured but extremely valuable for real-time business decision making and efficiency – such as video, BMS, SMS etc.

Presenting: Creating the Omni-Channel Retail Experience with Consumer Engagement Technologies

16 Jul 2013, 02:20

• Merging online shopping interactions within a store environment with ‘Store of the Future’ technologies
• How is omni-channel any different from multi-channel retailing?
• Garment Combiner – suggesting garments to the consumer that match a searched for or purchased article in an attempt to engage and upsell
• Virtual Mirror – allowing for the virtual ‘trying on’ of a wide range of garments without the use of a fitting room
• Check-in -  ensuring the customer is at the heart of all on- and off-line communications based on previous purchases
• Assist – facilitating  customer needs during a fitting and capturing valuable feedback on buying behaviour to the brand
• Capturing, distributing and managing the enormously powerful data derived in order to enable retailers to continually improve and refine their customer relationships