Lisa Fretwell
APPAREL
Lisa Fretwell
Senior Director, Cisco Consulting, Cisco, UK
Biography
Lisa Fretwell is Senior Director in the Cisco Internet Business Solutions Group (IBSG), specializing in the retail and consumer products industries. IBSG works with many of the world's leading companies to help them use technology to accelerate transformation within their industries. Lisa brings twenty years of experience from the European retail and consumer products industries. Working at the board level, she has a track record of providing advisory services and helping businesses deliver significant business transformation programs. Within Cisco she specializes in collaboration, mobility and cross channel shopping experiences and leads Cisco’s thought leadership and innovation on the future of the shopping. Prior to joining Cisco, Lisa was a vice president at Cap Gemini, where she was instrumental in developing the Retail and Consumer Products practice in the United Kingdom. She was responsible for market and business development, client delivery, and thought leadership. Before Cap Gemini, Lisa worked for Procter & Gamble and International Performance Textiles in a variety of operational and project leadership roles. Lisa has an honors degree in chemical engineering from Birmingham University, United Kingdom, and an MBA from Cranfield University, United Kingdom.
Presenting: Creating the Omni-Channel Retail Experience with Consumer Engagement Technologies
16 Jul 2013, 02:20
- Merging online shopping interactions within a store environment with ‘Store of the Future’ technologies
- How is omni-channel any different from multi-channel retailing?
- Garment Combiner – suggesting garments to the consumer that match a searched for or purchased article in an attempt to engage and upsell
- Virtual Mirror – allowing for the virtual ‘trying on’ of a wide range of garments without the use of a fitting room
- Check-in - ensuring the customer is at the heart of all on- and off-line communications based on previous purchases
- Assist – facilitating customer needs during a fitting and capturing valuable feedback on buying behaviour to the brand
- Capturing, distributing and managing the enormously powerful data derived in order to enable retailers to continually improve and refine their customer relationships