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Day 1 – 19th February, 2013

Day 1 – 07:45
Registration Opens
Day 1 – 08:45
Room 1
Innovation, Creativity & Technology

Mr Steve Wozniak, Chief Scientist, Fusion-IO

The legendary Apple co-founder helped shape the computing industry with his design of Apple’s first line of products the Apple I and II as well as influencing the popular Macintosh. 

In this PI Keynote he offers his personal insights into what it means to be innovative in 2013.

Day 1 – 09:45
Exhibition Hall
Coffee Break

Tea, coffee and other refreshments will be served in the exhibition hall.

Day 1 – 10:00
Exhibition Hall
Designated Networking Time

Scheduled one-to-one meetings and networking.

Day 1 – 11:00
Room 1
The Human Factor: PLM and Cultural Change

Prof Dagmar Heinrich, Professor CAx/PLM, Hochschule für Technik Rapperswil HSR

Understanding how the phases of a PLM project - concept / case / design / test / reality / operation - require different approaches:

Assessing the changes in resistance which strike at different phases and from different levels in the company and to mitigate it, build buy-in and consensus.

Room 2
The sky's the limit? Reaching for the value of PLM at Boeing Commercial Airplanes

Mr Brian Chiesi, Director - Process & Tool System Integration, The Boeing Company

Product lifecycle Management has become critical for improving cooperation between business functions, supporting globalization and most significantly reducing lead times and costs. It has also been a key enabler for establishing common processes, improved integration with the supply chain and increasing production rates.  However, despite large investment and company led focus, the full value of PLM remains elusive.  This presentation will review BCA’s PLM journey of the past 20 years and thoughts for improved value realization in the future

Room 4
Addressing Human Behaviour: innovation’s biggest opportunity (and risk)

Mr Gus Desbarats, Chairman, TheAlloy: experience led design

In our age of huge technological innovation, when most things are possible, which innovations will deliver progress and profits? The only two constant answers are that people will be the judges, and their assessments are better anticipated through applying what we know about the psychology of human experiences than through physics & economics.

Gus will use a range of case studies to illustrate how:

  • Experience Led Design methods have been used across many sectors to connect technology, corporate aims and human behaviour in ways that address this issue and provide effective leadership, and;
  • Direction to innovation challenges ranging from “how can I extend my brand into new markets” to “how can the internet of things enable new services that will keep people out of hospital”. 
Day 1 – 11:35
Room 1
How Sustainability Evaluation can support decision-making for processes and products along the whole life cycle

Dr Peter Saling, Head of Sustainability Evaluation, BASF SE

Finding new sources of value and supporting wider business processes.

Room 2
PLM in Discrete Industries

Mr Stan Przybylinski, Director of Research, CIMdata, Inc.

In some respects, discrete industries were the conceptual birthplace of PLM. Now CIMdata’s annual PLM Market Analysis Report includes data about PLM spending across a range of industries beyond just discrete. During this session we will review a “discrete PLM only” analysis, highlighting new leaders and industry trends and issues.

Room 4
Using Computer Aided Engineering to Craft Brand Experiences

Mr Jorge Carao, Personal Care Design Team Leader, Unilever

Product differentiation is very difficult to achieve in an industry that is cost driven and dominated by the economies of scale. The packaging journey for manufacturing, distribution and consumer interaction  is plagued with constraints that make optimisation a tough job. Ultimately the consumer plays a pivotal role and packaging is required to win at every stage of this interaction ‘I notice it. I like it, I get it, I enjoy it, I recycle it’.

Computer Aided Engineering (CAE) has been the ideal tool to help make decisions and drive innovation with a right first time approach. CAE is capable of providing a virtual test lab for how the pack performs against almost every sense and consumer expectation. It is important to keep track and showcase the successes, challenges and opportunities for CAE in this predominantly marketing led setting.

Day 1 – 12:10
Case Study
Room 2
Case Study: Autodesk and Suretank
Cloud-based PLM: The way it’s meant to be

Mr David Keeley, Engineering Manager, Suretank Limited

In this case study session we will hear from both Autodesk and Suretank.

Autodesk will introduce a different approach to PLM, one where the PLM software is provided as a cloud based service subscription, and facilitates an approach which allows more flexibility in investment and implementation. Powerful and affordable PLM that works, more easily and more quickly.

You will also hear from Suretank, a world leader in manufacturing for the offshore industry, about their approach to implementing PLM.

  • Driving value quickly from a PLM investment
  • Starting small and then scaling across the business and across wider business processes
  • Making the most of a cloud based solution
Case Study
Room 3
Case Study: Accenture
PLM as Business Transformation

Mr Rüdiger Stern, Innovation and Product Development Lead, Accenture
Mr John Berg, Division Manager and Global Product Owner, Product Engineering Solutions, Caterpillar Inc
Mrs Beth Hinchee, Division Manager and Enterprise Process Owner, PLM & Engineering Standards, Caterpillar Inc

Companies that have made strategic investments in PLM and managed them as Business Transformations show that refinements to capabilities underpinning PLM can spell the difference between product leadership and being mired in the middle of the pack.This session will share the vision for a new approach to PLM.

Case Study
Room 4
Case Study: Altair
From Virtual Validation to Innovation Intelligence

Dr Michael Hoffmann, Sr. VP European Operations, Altair
Mr Simone Di Piazza, R&D Director, Ducati

Simulation has become an integral part of today’s product development environment. Manufacturing companies now use CAE to validate the design before actual prototypes are being built. While the replacement of physical tests by virtual methods shortened the development time and reduced development costs the full potential of simulation technology has not been exploited, yet.

Changing the role of simulation - from a design validation tool to a driver of the development process - offers a huge potential: getting to more innovative and more profitable products in a shorter time.

Altair will outline the CAE driven design approach, will describe its main building blocks and illustrate the benefits by examples from automotive, aerospace, and packaging industry.

Ducati will discuss in detail how simulation driven design is enabling them to develop the world’s most attractive motorcycles.

Day 1 – 12:50
Exhibition Hall
Buffet Lunch in Exhibition Hall
Day 1 – 13:50
Room 1
A Virtually Perfect Future

Dr Michael Grieves, PLM Author, Consultant, Professor, NASA

The digital future promises to be an exciting one. Noted PLM author and NASA Consultant, Dr. Michael Grieves, will present his predictions of the technologies and directions that will shape products and their environments in coming years.

From product design to manufacture to sustainment and service to disposal, virtual products and techniques will play an increasing role in producing physical product that are \"Virtually Perfect.\" Initiatives sponsored by NASA and other leading industrial and educational organizations are being started that will drive fast-paced innovation and revolutionize and revitalize manufacturing.

Room 2
Defining and Navigating a Realistic Simulation Roadmap

Dr Marc Halpern, VP Research, Gartner

In this session, Marc Halpern looks at the current state of the CAE market, the opportunities and inhibitors in the growth of CAE, and the business imperatives and technologies that act as guiding principles.

Room 4
Packaging in the Cosmetics Industry

Dr Christina Zech, VP R&D, GEKA GmbH

After starting with an overview showing our sources for new design ideas, we will illustrate how processability during manufacturing can be improved by implementing innovative designs. This means for example achieving a cost-effective manufacturing process and guaranteeing a high quality and luxurious product at the same time. As our fast moving society results in shortened product life cycles, we will also present different innovative processes which ensure high flexibility during production.

As soon as the new product is finally launched, several examples will show how innovative designs differentiate products at the POS and thus attract customer’s attention in the saturated cosmetics market. The semiotic principle is here only one method to create a positive first impression and a buying desire within the end consumer.

But there is more to it than just looks – customers have to be convinced on a long-term basis by offering perfectly working high quality products. We will illustrate how innovative designs help to create a positive second impression. Products which are perfectly tailored to different target groups combined with their distinctive design guarantee high customer satisfaction and thus result in a high repurchasing rate. By ensuring more efficient and convenient handling of cosmetics products application results for the end consumers will also be improved. 

Day 1 – 14:25
Room 1
PLM Loves Innovation?

Mr Jos Voskuil, PLM Business Consultant, TacIT

In this session Jos will consider the relationship between PLM and Innovation:

  • What is the difference between Invention and Innovation?
  • How accurate is the familiar claim that PLM and Innovation go hand-in-hand?
  • Does PLM's historical role as a tool to manage data and formalize processes help or hinder innovation?
  • What about Innovation without PLM?
Room 2
Discrete - Automotive
From Multinational to Global Company - The role of PLM

Mr Magnus Dahlén, Director Corporate Eng. Process, Autoliv Inc.

Insight into the PLM roadmap at Autoliv, a pioneer in automotive safety.  

This session will look at how more than 5,000 users at Autoliv across the World, benefit from PLM.

Room 3
Process - Chemical
Optimizing Product Information & Change Management

Dr Michael Smith, Associate Manufacturing Director, Epoxy New Products, The Dow Chemical Company

Delivering the right product quickly is a company’s competitive edge.   New product information management can become complicated due to complex product stewardship, environmental, health, and safety requirements.   Combining these complexities with multiple information management systems, different business structures, and the nuances associated with new products can result in non-linear processes thatimpact the ability to deliver new products on-time and without issue. 

To identify and optimize inefficient information flow, we employed  Six Sigma and LEAN methodologies.  Additionally, we developed discrete event simulation models to determine resource requirements and work process changes.

Room 4
How to make multi-disciplinary optimization part of the product development process.

Dr Mikael Törmänen, Technical Expert MDO and P/T Attributes Balancing, Volvo Car Corporation

The vehicle has evolved over the years to a more and more complex product to meet the different customer requirements. To stay competitive on the market one need to push the envelope harder to find new designs or new technical solutions that makes it possible to meet the upcoming needs. The challenge is to improve a large number of product attributes and still get a profitable product. The attributes could be divided into two groups; customer attributes such as design, performance, nvh, driveability, comfort, fuel consumption etc., and base attributes such as weight, durability, crashworthiness, environment impact, legislation, etc.

Over the last decades CAE tools has been increasingly used to support the different attribute areas, and, more recently, optimization tools has become an everyday tool for many engineers valuable in attributes balancing and decision making. However, it has stayed in many cases in local usage without breaking through the whole product design process.  One major challenge to form an optimization process is to “publish” quality ensured CAE flows on a common area to enable easy interaction between different attribute areas to form optimization teams. In this presentation different issues will be addressed in order to facilitate optimization in the product development process. 

Day 1 – 15:00
Case Study
Room 2
Case Study: SAP
Building and Executing a Process-Driven PLM Strategy at Kennametal

Mr Georg Nuetzel, Senior Manager Engineering Technology, Kennametal Shared Services GmbH
Ms Nadine Huelsen, Solution Marketing SAP PLM, SAP

  • Defining the Kennametal PLM process warehouse to identify strategic needs and benefits
  • Identifying the technology that best fits the strategy
  • Phased execution approach to implement the new technology
  • Migrating from a mature homegrown legacy system to a standard IT platform: data migration and change management
  • Insights into key technical aspects, such as CAD-CAM integration, overall change process, different user front end
  • Lessons learned: what worked out, what deserved more attention
Case Study
Room 3
Case Study: PTC
Modular Product Architecture in Filling and Packaging Technology – An Approach for Controlling Type Complexity and Development Costs

Dr Peter Stelter, EVP Technology Management, KHS GmbH

KHS GmbH in Dortmund, Germany, a leading provider worldwide in filling and packaging technology throughout the beverage industry, uses the principles of a modular product architecture for controlling type complexity and development costs.

This presentation illustrates how the growing number of bottles, beverage cans, labels and materials is inflating the complexity of the filling and packaging systems offered by KHS. In order to control this growing complexity, KHS relies on a modular product architecture and design to cost to reduce production costs.

Case Study
Room 4
Case Study - Autodesk
The Future of Engineering & Design

Mr Grant Rochelle, Senior Director, Autodesk Inc.
Mr Marcello Martino, Creative Director, Marcello Martino Design

This session will address the following:

· HOW design will be done differently in the future· What the process of design will be, and how the workflows will evolve· What really defines the evolution· Understanding the challenges to the future of design

Topics include:

Real-time Collaboration and access to services

  • Access: cost, product updates, overhead
  • Real-time collaboration
  • Simulation early and often to produce the best designs
  • Conceptualize
  • Engineering
  • Simulation
Day 1 – 15:40
Exhibition Hall
Afternoon Tea

Tea, coffee and other refreshments will be served in the exhibition hall.

Day 1 – 15:55
Exhibition Hall
Designated Networking Time

Scheduled one-to-one meetings and networking.

Day 1 – 16:40
Room 1
The Business of Innovation

Dr Sven Uwe Vallerien, Vice President, Booz & Company GmbH

Using Booz & Co.'s annual R&D spending trends analysis Sven will analyse the Front End of Innovation. He will look at the connection between how R&D budget is spent and innovation within a company.

  • Idea Generation: Generating good ideas and /or decisions on platform refresh.
  • Idea Conversion: Converting good ideas into actionable projects for execution.
Room 2
Discrete - Semiconductors
PLM for Managing Smartphone & Tablet Design Platforms

Mrs Emmanuelle Simonneau, Methods and Tools - Project Manager, ST-Ericsson

This session asses the PLM implementation approach taken by ST-Ericsson as they seek to create a complete platform approach. Multiple innovative project paths and set targets have been adopted to achieve this goal quickly and efficiently:

  • An “Agile” implementation methodology to accommodate requirements changes
  • A continuous integration chain and automated testing chain to ensure no compromise on quality
  • An incremental Verification & Validation process.
  • An “Out of the Box” approach to lower implementation costs
  • A dedicated Change Management team working to prepare the Business transformation
Room 4
The Future of Product Customization: Market challenge and Enterprise success by Product structuring

Mr Simon Kooij, Manager Engineering Research & Development, Meyn Poulty Processing Solutions

Do you want to know what product structures are and what the business benefits of it is. And do you want a practical experience and an example how a product structure is created and managed in a CAD-PLM environment to generate a variant with configure to order.

Then you should attend this session.

To explain the impact of product structuring, a short analysis (insight) will be given about:

  •  The Business processes,
  •  Product structuring,
  •  Product Configuration (PCF)

 Example of a solution (variant generation from a product structure) 

Day 1 – 17:15
Room 1
The Future of PLM: Enabling Radical Collaboration

Mr Peter Bilello, President, CIMdata, Inc.

An era is ending in product development—the closed-door, experts-only approach to defining requirements and engineering products. It is being flattened by the new social-savvy workforce, Internet-enabled, always-on mobile connectivity, the consumerization of IT, and relentless global competition. This means PLM adopters must expand, rethink implementation strategies and resulting plans, and embrace the fundamental shifts in PLM enabling technologies and their use.

Of these fundamental shifts, the impact of the new social-savvy workers and how they expect and demand to collaborate is perhaps the least understood and of the highest potential benefit. These new workers are redefining what products actually are, how their requirements are determined, and even how they are made; all in much more iterative, ad-hoc, and highly collaborative manner.  Having grown up “always connected,” today’s social-savvy workers expect instant access to data and applications with little or no training required, and everything on the Internet accessible via their own mobile devices.

The extent to which an enterprise seizes the opportunities offered by these shifts enabled by PLM—in particular, leveraging radical connectivity to better utilize the new collaborative skills being brought to the workplace—their futures will be brighter.

Room 4
Strategic Design and Innovation in a Networked Society

Mr Nikolaus Frank, Industrial Designer MFA, Frank Etc. AB
Mr Erik Kruse, Strategic Marketing Manager & Networked Society Evangelist , Ericsson AB

We have cooperated in visualizing a possible future in what Ericsson calls "A Networked Society". Based on research and observations we have mapped out a global set of personas in different life situations.

With this as a backdrop, a multitude of possible products and environments have been generated and visualized. The purpose of this material is to create a basis for possible strategic considerations and provoke a creative discussion within and outside the company.

Day 1 – 17:50
Room 1
Designing the World Land Speed Record

Mr Mark Chapman, Chief Engineer, Bloodhound SSC

To break their existing landspeed record, the Bloodhound SSC team are pushing the boundaries of technology and engineering, aiming to take a car to 1,000 mph (1,610km/h).  That\'s faster than the bullet from a Magnum 357 or equivalent to the length of four and a half football pitches in 1 second.

In this PI Keynote we hear firsthand about the challenges that this unique engineering feat create and gain insight into the truly innovative thinking demanded by such a project.

Day 1 – 18:30
Exhibition Hall
Drinks Reception

Join us in the exhibition space for drinks and canapés.

Day 2 – 20th February, 2013

Day 2 – 07:30
Think Tank
Think Tank Rm 1
Chaired by Jens Byland, Intelliact
Product structures: The key for the “Design anywhere - Produce everywhere” approach

Within previous concepts products are often defined by one bill of material (BOM). This BOM is handed over from development to production. These concepts are clearly defined and easy to manage over the release-process.

This proceeding doesn’t fulfil the requirements of global aligned companies anymore.

  1. Product portfolio are segmented for local markets (Design anywhere)
  2. Products are dynamically produced in several production sites (Produce everywhere)

Therefore the following questions must be discussed:

  • How to control products for remote production sites?
  • What is the influence of local production technologies ore local suppliers on my product structure?
  • How to deal with global master and local transaction data?
  • How to handle localised products and global spare part management?
  • How to control product configuration?
  • How to setup an adequate variant-management

Within a globalised environment clearly defined product structures are the backbone for global development and production.

Think Tank
Think Tank Rm 4
Chaired by Dr Andrew Sherlock
Business Intelligence Dashboards for Manufacturing Companies

Learn how business intelligence dashboards are helping manufacturing companies improve the design and innovation process by collating information from multiple systems including PLM.

Think Tank
Think Tank Rm 2
Chaired by Thomas Kamps, ConWeaver
Dynamic Data Networking makes complex manufacturing and production processes transparent
Think Tank
Think Tank Rm 3
Chaired by Achim Rossel, DSC Software
Find all answers for SAP PLM

Best in Class AND Best Integration. Cross-examine us!

Day 2 – 08:30
Room 1
Chairman's Introduction
Day 2 – 08:35
Room 1
Mine Kafon - A design for saving lives.

Mr Massoud Hassani, Founder of Mine Kafon, Mine Kafon

  • A translation of childhood memories and toys in to wind-powered land mine detonators.
  • Raising awareness about the global issue of land-mines and making sure its not a forgotten problem.
  • Every life counts - We can save more.
  • The next steps - What is needed to make the Mine Kafon a global success
Day 2 – 09:20
Room 1
When Things Go Wrong: How to Put Them Right

Mr Ulrich Lanz, Head of Application Services Engineering, Andritz

This presentation will give you an insight on the learning curve this company has made in the area of PLM: Starting from a heterogeneous environment with many acquisitions and different CAD and PLM systems, an effort was made to implement one large-scale \"PLM backbone solution\", valid for all Strategic Business Areas:

Due to both technical and organizational restrictions, this attempt did not succeed, and Business and IT decided together to change the strategy:

Refocusing the implementation towards several smaller \"best fit\" solutions to manage the mechanical engineering files of the respective CAD system: Item / BOM level and ERP integration is only done on the needed level, and additional functionalities are just added if the base is stable.

Room 4
Changing Perspectives

Mr Steve Masterson, COO Managing Partner, KISKA GmbH
Mr Marcus Waldmann, Managing Partner, KISKA GmbH

  • Engineering at the beginning of a design project not at the end
  • Design as bridge between branding and engineering
  • Product design as hub for real market needs
  • Revolution in mobility
Day 2 – 09:55
Exhibition Hall
Coffee Break

Tea, coffee and other refreshments will be served in the exhibition hall.

Day 2 – 10:10
Exhibition Hall
Designated Networking Time

Scheduled one-to-one meetings and networking.

Day 2 – 11:10
Room 2
Automotive OEM
Transforming Systems Engineering

Ms Twila Osborn, Director Systems Engineering, Dana Holding Corporation

A detailed look at how the increasingly complex development of the modern automobile has been simplified through a carefully planned systems engineering programme.

  • Planning the interactions between the different engineering domains from body to powertrain
  • Optimising the processes used to shorten time to market
  • How to model systems to ensure that different dependencies can be traced throughout the product lifecycle
Room 1
High Performance – The Product Lifecycle Management Migration Project at Henkel Beauty Care

Mr Uwe Laabs, Head of IT-Processes and Service Management PLM - Henkel Beauty Care, Henkel AG & Co KGaA

  • The need of an innovative PLM solution for the development departments at Henkel Beauty Care based on new requirements in 2013 due to new Cosmetics Regulation and focus on management of raw materials globally
  • Evaluation of the technology that fits best to the future strategy at Henkel Beauty Care and the compliance with legal and company-internal regulations
  • The overall benefits of integrated data and software solutions and the use of Infor Optiva to support development of new products, analytics and reporting
  • Insight into the several phases of the PLM migration project at Henkel Beauty Care – technical aspects and changes/adaption of business processses
  • Achievements of the PLM migration project – cost-reduction, benefits for procurement, sustainability, transparency of data supports reduction of time-to-market
Room 4
Re-defining an Icon

Mr David Barnett, Product Director, Wrightbus

It’s not often that you get the opportunity to redefine an icon, but that’s exactly what the New Bus for London Project allowed Wrightbus to do. In this presentation David will give an insight into how Wrightbus went from a blank sheet of paper to a vehicle in service within 26 months.

Day 2 – 11:45
Room 1
Navigating the Shifting Product Design and Lifecycle Management Software Landscape

Dr Marc Halpern, VP Research, Gartner

Evidence suggests disruptive changes to PLM software and the PLM software market by 2018.  Manufacturers express growing frustration with the cost of software ownership. Shifts in IT platforms will cause market disruption.  Users continue to broaden their expectations of the software category.  This session will discuss these trends and provide advice to manufacturers on how to navigate the anticipated changes.

Room 2
Discrete - Consumer Electronics
The introduction of PDM at Bang & Olufsen

Mr Jørn Hansen, PLM Engineer, Bang & Olufsen

Bang & Olufsen's decision to implement PDM was a simple one.  Aside from the quantity of documents generated by 200+ designers, PDM created many additional benefits. In this session we learn how PTC Windchill provided Bang & Olufsen:

  • Visibility of 3D data before design completion
  • Safe data sharing with external partners
  • Fulfillment of external compliance obligations

The session will also address the lessons learned, and consider the people issues in their implementation.

Room 4
Re-inventing Renewables

Mr Martin Riedel, CEO, enbreeze GmbH

Enbreeze are revloutionising wind energy with roof top wind turbines for the home or office. By harnessing a new control system the turbines can start at lower wind speeds and can even be rotated to maximise the amount of energy extracted from the wind. Martin tells us the story of their design process.

Day 2 – 12:20
Case Study
Room 2
Case Study: Consequor
Several small failures for big success: An eventful PLM project journey at MBB Fertigungstechnik

Mr Volker Haselhorst, Head of Processes and IT, MBB Fertigungstechnik

With a small budget, a long list of objectives and a small team at the start of the project, we set out to implement a multi-CAD, multi-site PLM landscape - along the way introducing document management, status nets, versioning, and: processes!  We knew it wouldn't be easy - but it turned into a challenging journey requiring to constantly adapt the way forward.

This workshop is all about PLM success - in a 360 degree view - stressing unusual approaches in PLM concepts and PLM integration beyond company boundaries.

Case Study
Room 3
Achieving business benefits by using PLM standards such as STEP and PLCS

Mr Staffan Söderberg, Sales Manager Germany, Eurostep GmbH
Mr Håkan Kårdén, CEO Eurostep Group, Eurostep Group

The scope for using standards like STEP and PLCS has grown beyond exchanging CAD files and Bill Of Materials the last years.The need to collaborate across disciplines and across organization borders is everywhere and now extends to all PLM related information.Collaboration in heterogeneous environments requires a new approach to an old problem – information integration instead of system integration.The presentation will describe:

  • The background of the standards
  • How standards can be used to deliver business value
  • Cases where the standards are used in automotive, aerospace & defence and others industries.
  • How security requirements are met
Day 2 – 13:00
Exhibition Hall
Buffet Lunch in Exhibition Hall
Day 2 – 14:00
Room 1
Open Source

Mr Rolf Huesemann, Manager Engineering Systems / PLM, GETRAG FORD Transmissions

In this session we learn about the journey taken by Getrag Ford in their introduction of Aras open-source PLM. 

  • A look at the requirements of working together but having a different heritage and IT infrastructure
  • An overview of the starting point and the different legacy PDM systems
  • The various attempts to get PLM started (what we did and why it failed)
  • How they approach the situation today
  • Next steps to get closer to a PLM integration
Room 2
Developing a truly global PLM platform

Mr Yves Jaymond, PLM Program Manager, Schneider Electric

Schneider Electric has developed a PLM platform that allows every global site, from Brazil to Australia, access to the same data.

In this session, Yves Jaymond shares the challenges faced in achieving this, and the planned evolution of their Engineering Information Services department. He will  look to the future and share their plans for the next generation of challenges such as mechatronics and systems engineering.

Room 4
Delivering the world's first 3D Printed toy: how, why, and where we did it.

Ms Alice Taylor, CEO, MakieLab

Alice will tell the story of Makies and how they came to be, walking through the innovation and experimentation required to produce a consumer-facing 3D printed toy doll, and how MakieLab want to expand on the experience of a "born digital" product.

Day 2 – 14:35
Room 1
Business - Strategic PLM
Fit for the Future – how to Transform an IT Environment in a large Enterprise

Dr Frank-Torsten Arbes, Senior Manager, CoC Methods & IT Processes (ITP/DM), Daimler AG

  • Changing Business in Automotive Engineering
  • Engineering Environment at Daimler
  • Implementing SOA Strategy
  • Current Status & Future Challenges
Room 2
A Pragmatic Approach to PLM and Cloud

Mr Stephane Piazza, Information Systems Director, ALSTOM POWER THERMAL

“A Pragmatic Approach to PLM and Cloud – How to Integrate the Benefits of Cloud Computing and Software as a Service (SaaS) in an Enterprise PLM implementation Strategy”How can we succeed to combine PLM and Cloud as CRM and HR already did? Cloud is now an option for companies who want to implement PLM and it provides more flexible ideas and approaches to PLM implementation.  But companies also need to consider what architecture is right for them and how to achieve a good balance between the benefits of cloud and the security requirements.

Room 4
Crowd Design

Mr Rob Stevens, VP Sales & Marketing, GrabCAD

Since its inception in 2009, GrabCAD has built a crowdsourcing community of over 300,000 designers. In this session, its founder and CEO Hardi Meybaum shares his perspective on the value of crowdsourcing, specifically:

  • What it is not!
  • The benefits to businesses and engineers and its impact on various industries
  • Its role in innovation and problem solving
  • As well as some specific examples of good and bad crowdsourced design
Day 2 – 15:10
Room 1
PLM Keynote
The Future of PLM: An Integrated Approach

Prof Martin Eigner, Prof. h.c. (mult), Dr.-Ing., Technical University of Kaiserslautern

The requirements for the optimization of the Product Development Process (PDP) in manufacturing companies have grown enormously. Lean Production, structures oriented towards the business process, shorter product cycles and delivery times, as well as decreasing vertical range of manufacture in conjunction with decentralized customer/supplier cooperation, cost pressure, and quality management are key concerns to which a modern PDP must respond. Last not least the Engineering Process is dominated by interdisciplinary collaboration between mechanic, electronic and software development.

The experience that an early implementation of improved methods, processes and IT-solutions during the early product development process causes the highest influence of the product costs and the development times, led to the beginning to already use the methods of the virtual product development in the early concept phase. It is evident that in the early phase of the product development process 70% of the product costs are specified.

The optimization of the early phase of the product development process is the inevitable and consistent extension of the product development methods, which results from the importance of this phase at the expense specified in the product. Typical topics for the optimization of the development processes and implementation in future PLM solutions are Integration from Requirement Management via Functional Product Description to Engineering BOM (Ä Model Based Systems Engineering), Multi-Discipline Support, Collaboration along the Product Lifecycle and the Supply Chain and Complexity Management. In parallel the implementation of PLM solutions must be supported by Process Oriented PLM implementations and Acceptance Management (Human Factors).

Room 4
Design Keynote
Designing for Disney: The redevelopment of Test Track

Mr Jeffrey Mylenek, Design Manager, Global Industrial Design, General Motors

The Walt Disney company recently revealed its overhaul of Test Track, their high-speed driving simulator in Orlando.  Every driver, with the aid of a proprietary CAD program, can now create their own virtual GM car, with realtime performance statistics.

This session shares the story of how two of the world’s leading design teams at General Motors and Disney came together to reinvent Test Track, to create a unique user experience.  Read more.

Day 2 – 15:45
Exhibition Hall
Coffee & Networking

Tea, coffee and other refreshments will be served in the exhibition hall.

Day 2 – 16:05
Room 1
Closing PI Keynote
The Curiosity Rover and its Journey to Mars

Mr Doug McCuistion, NASA Mars Exploration Program Director (ret.), SGT, Inc

On August 6th 2012, Curiosity, the NASA Mars Rover, made a successful landing in Gale Crater on Mars. This marked the culmination of many years of preparation and a journey of more than 350 million miles.  

In this session, Program Director Doug McCuiston shares his experiences of a project that required huge ingenuity, continual design innovation and the management of an entirely unique set of challenges encountered when trying to land a car sized robotic rover on a planet with conditions not replicable on Earth.

Day 2 – 16:50
End of Conference