PI Chicago 2013

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PI 2013 PLM StreamPI 2013 PI Keynotes


Day 1 – 9th October 2013

Delegate Registration
Chairman's Welcoming Address
PI Keynote - Leveraging Technology, Data, IT Consolidation and Operational Excellence in Promoting a More Efficient, Effective and Innovative City Session details

Technology is at the heart of all businesses and industries. As technology develops, processes become more efficient, products are better designed, developed and produced and the consumer’s voice becomes ingrained into every aspect of a product’s lifecycle. Be it automotive, pharmaceutical, food or apparel, evolving technologies allow for the effective creation, development and management of product information and data to support continuous improvement. Technology deployment and management is complex and comes with a series of challenges that entire departments are designed to solve. This is only made more difficult by the complexity of the product in question. So how then does one overcome the challenges of technology utilization when the product is an entire City?

The Department of Innovation and Technology (DoIT) acts as the central information technology organization for the City of Chicago. The DoIT provides technologies and telecommunications services to city government departments, the Mayor, Aldermen, city agencies, residents, businesses and tourists with innovation as its fundamental vision.

The DoIT supports this innovation by facilitating creative thought about existing processes, providing new tools, designing and implementing new systems, applying automation to processes and services and developing new and evolving strategic partnerships.

The DoIT functions across numerous sectors:

  • Business Relationship Management to standardize useful tools in the management of City-wide IT projects
  • Digital Excellence to ensure all Chicagoans have the technological tools to compete and thrive in the 21st century
  • Enterprise Architecture and Systems to keep up to date on current technologies and best practices
  • Finance and Administration to interact with the complete vendor network
  • Geographic Information Systems to cost-effectively provide enhanced product and service delivery through technology
  • Health and Human Information Technology and Services to secure Chicago’s position as a global center of excellence in health IT
  • Security & Data Management to reduce business and operational risk
  • Software Development to create and support websites and web applications to better serve Chicago
  • Technical Operations to deliver, support and maintain real-time access to the City’s complete enterprise systems and infrastructure

Brenna Berman, Commissioner and CIO of the Department of Technology & Innovation for The City of Chicago, will discuss how they have aligned technology with the Mayor’s commitment to an open and data-driven government, building Chicago’s open data program into one of the largest in the USA and integrating advanced analytics and systems to support data-driven decision making and innovation across the City.

Brenna Berman, Commissioner & CIO, City of Chicago
PI PLM Keynote - PLM as a Strategic Competitive Weapon Room 1 Session details

Realizing the true business potential of PLM, ensuring it’s on every executive’s agenda and not reduced to an IT system only

  • Looking at the bigger picture - re-focussing on PLM as a business transformation approach to managing product lines and associated data versus an IT system
  • Why do 70% of PLM projects fail? – taking a collaborative approach to data management
  • Realizing ROI in product efficiency versus engineering efficiency
  • Exploring where many companies fail – the whats, whys and hows
  • How can you turn PLM investment into a business success?
  • PLM as a long-term enabler of business optimization versus a short-term cash generator
  • What is the best way to achieve PLM business success? - Engaging executive level personnel and boosting understanding
  • Taking a strategic lead on PLM deployment and allowing the technical aspects to support the business value
  • Adopting holistic deployment versus an engineering-centric approach
PLM Road Map Keynote - PLM as a key Transformational tool in Engineering Excellence Room 3 Session details
  • What is the right framework in achieving Excellence in Engineering and Technology?
    • People - leadership in innovation, product cost, quality
    • Development Process - predictable and fast
    • Product leveraging
    • Productivity and cost
    • Information Technology as a key enabler
  • What are the key success factors?
    • People - talent, competency, organizational design, engagement
    • Development Process - technical processes, project management
    • Product - product modular architecture, reuse, governance
    • Productivity - optimized geographical footprint, outsourcing
    • Information technology - structuring data, governance
  • Discussing the role of PLM and information technology not just as a key enabler and means of governance, but also as a critical transformational element
  • How was PLM used in transformation?
  • Understanding lessons learnt
Björn Henriksson, Senior Vice President, Etac AB
Adrian Micu, Vice President Engineering, CES Group
Implementation Challenges for Boeing Digital Aviation’s Software Solution Lifecycle Management Process Room 1 Session details

A 3-year journey of global deployment to decrease time to market, increase innovation, enhance product quality and start to retire products

  • Successfully adopting the process across multiple business units
  • Addressing the essential training needs for a global user base
  • Creating applications to assist with day to day process management
  • Identifying implementation and development challenges for a newly merged company
  • Focusing on tool choices for process adoption
  • Overcoming organizational change management needs to ease adoption resistance
  • Understanding the immediate benefits: increased visibility into portfolio priority, improved collaboration between departments and the ability to create one central, integrated process


Achieving Mature IT and Business Alignment through Effective Governance, Partnership, Communication, Value Analytics, Technical Services and People Room 2 Session details

Is your company ready to create, improve and sustain business-IT alignment?

  • Exploring the cross-industry headlines, trends, concerns and top applications in IT
  • What are the immediate and longer-term opportunities of better business and IT objectives?
  • Who should hold the alignment responsibility?
  • How can you assess the maturity of your business-IT relationship? – Strategic Alignment Maturity (SAM)
  • Key benchmarking criteria – communications, competencies, governance, partnership, architecture and skills
  • Translating this assessment to the relationship between company and service/technology providers
  • Key learnings and take home messages
Simulation Governance: Managing Simulation as a Strategic Capability Room 3 Session details

Track Chairman Introduction: Leveraging Simulation to Support the Model-Driven Enterprise

Simulation is driving the earliest stages of product and manufacturing system development, providing performance assessments to support crucial decisions. Learn how simulation can be leveraged to support up-front decisions and a repeatable, reliable, and robust development process.

  • How do you leverage simulation for maximum impact?
  • What works, what does not?
  • What are the best practices of leading users?
  • What are the technology directions for simulation, and systems engineering, and their integration into a PLM strategy?

Stream Session:

Simulation Governance:  Managing Simulation as a Strategic Capability

  • Simulation plays a critical role in supporting product and manufacturing decisions
  • Simulation is a key strategic capability that must be nurtured and managed
  • A governance model describes how to manage simulation across the enterprise
  • A maturity model provides a high-level view of simulation capability
  • A readiness assessment provides a detailed scorecard of best practices and capability levels
  • Governance includes documentation and automation of standard procedures, and the verification and validation of simulation for each load case
PLM Recovery: Restarting a Stalled PLM Program Room 4 Session details

Track Chairman Introduction:  A Quantitative Method for Assessing PLM Value

PLM adoption can affect many areas in a business organization, but measuring its true value and impact across an organization is complex. The PLM Enterprise Value & Integration (PEVI) stream will focus on quantifying the business value of PLM investments to ensure they are sustainable over the long term.

  • Learn about the key parameters for measuring PLM Investment sustainability
  • Understand the impact of not supporting PLM in a sustainable way
  • Find out which activities you can implement to ensure long term PLM success
  • Learn what the key parameters are for enterprise and authoring tool integrations
  • Understand the real world issues that industrial companies face building and operating solution integrations

Stream Session:

PLM Recovery: Restarting a Stalled PLM Program

  • Implementing a PLM solution to support Unmanned Aircraft Systems and Services is complex.
  • Things can go wrong and the projects can stall and even fail.
  • Resetting requires understanding the problem and developing a plan to move forward.
  • Agile software development principles can get the project back on track.
  • What are the key elements of success?
  • What are post-rollout issues and plans?
Martina Mauzy, Sr. Manager, Enterprise Process Solutions, Boeing Commercial Airplanes, Digital Aviation
Jerry Luftman, Professor & Managing Director, Global Institute for IT Management
Keith Meintjes, Practice Manager, Simulation & Analysis, CIMdata
Pamela Schwandtner, PLM Implementation Engineer, Insitu, Inc.
Morning Refreshment Break
Morning Pre-arranged 1-to-1 Meetings
Systems Interoperability & Compatibility Room 1 Session details

Utilizing PLM Systems to Boost Engineering-IT Collaboration and Promote ERP Awareness to Support Central Data Record Creation

PLM Phase 1:

  • Establishing what and where the potholes were in the data input and transfer process
  • What were the challenges to IT system usability and what implications were these having on data collation?
  • Transitioning from manual to automated data push between CAD and SAP
  • Eliminating the legacy PDM system to overcome system disassociation and creating improved workflows 

PLM Phase 2:

  • Strengthening integrated mechanical CAD transfer into SAP through DSC platforms
  • Enhancing engineering change processes to include temporary product deviations
  • Deploying these systems across global, multi-site networks to ensure transparency
  • Updating mechanical CAD-electronic CAD data transfer to boost communication and collaboration

PLM Phase 3:

  • Re-structuring the product development process and solving backend inefficiencies from initial sample process through to production
PLM Sourcing & Deployment - Re-configuring Black Diamond's IT Architecture and Development Processes Room 2 Session details
  • Exploring the challenges facing Black Diamond that have led to PLM implementation
  • Eloquently reflecting business needs and expectations through an informative Request For Proposal document
  • Identifying and vetting potential PLM providers
  • Deploying an effective vendor review process
  • How do you chose the best vendor for you?
  • Understanding the final selection process
Challenges and Opportunities in Advancing Modeling & Simulation and Conceptual Engineering Methods Room 3 Session details
  • Many industrial organizations that have traditionally relied on incremental improvements to their products have found they need to develop new products in order to stay competitive.
  • This migration from Current Product Support (CPS) to New Product Development (NPD) can be quite challenging.
  • Fundamental conceptual engineering methods are not well understood or employed in environments where the product development is largely evolutionary.
  • Modeling & Simulation methods, especially those that cross different domains or involve systems are significantly under-utilized.  
  • The challenges will be discussed and illustrated through the presenter's personal examples of helping lead teams to leap forward by - Adopting Conceptual Engineering tools and techniques- Embracing advanced Modeling & Simulation methods- Introducing Model-Based Systems Engineering concepts and processes
Getting a PLM Program Approved Room 4 Session details
  • Getting an enterprise level PLM program approved in a large international organization is challenging
  • What are the key steps to success?
  • Calculating PLM benefits and presenting them are crucial to success
  • Using your desired future state (to-be) to help determine PLM requirements
  • Tips and tricks on how to talk to your executives
Focus Group - Aligning IT Realities with Business Strategy when Successfully Deploying Technology Room 5
Robert Feiss, Director, PLM & Electronic Circuits, Shure Incorporated
Sara Surya, Director, IT, Shure Incorporated
Walter Wilhelm, VP, Business Process, Black Diamond, Inc
Matthew Loew, Technical Director, Maverick Innovation Lab
Michael Williams, Senior Asset Manager, Dow Chemical
Björn Henriksson, Senior Vice President, Etac AB
Jerry Luftman, Professor & Managing Director, Global Institute for IT Management
Case Study - HD-PLM: The Quest to Conquer Complexity Room 1 Session details

HD-PLM talks to today’s climate of growing complexity by giving our customers an immersive decision making environment. This involves everyone – from the c-suite to the end user and is not necessarily product driven. PLM is an enterprise wide solution that means different things to different people depending on their role within the organization. In this environment we look to do a number of things faster and easier than ever before.

  • Facilitating the customer’s new PLM deployment – How quickly can we implement the solution and gain user acceptance
  • Enabling faster adoption of the latest PLM technology – We no longer believe in major, or yearly, releases. Our paradigm shift includes focusing on apps to allow for a more manageable solution with easier consumption
  • Enhancing the overall ROI of PLM as quickly as possible – All the aforementioned helps the customer realize their investment at a much earlier stage
Case Study – TRW Mechatronic Process Transformation through PLM Room 2 Session details
  • How does disparate tooling contribute to common challenges in developing a slip control system?
  • Analyzing opportunities to transforming the global standard business process through PLM
  • Reviewng the current PLM implementation details
Case Study - Behind the Music: The Real Story Behind Deploying PLM Room 3 Session details
  • Exploring an in-depth exclusive look behind the scenes of one the largest customer deployments of the Autodesk PLM 360 data management cloud service
  • Learning directly from the customer about how their firm is using it, the struggles they had during the deployment process, and how they overcame them
  • Introducing the customer, the intended use of Autodesk PLM 360, and its outcome

Let's go behind the music to hear about the ups, downs, and rocking good times with Autodesk PLM 360.

Paul Nelson, PLM Architect, ATK Aerospace Systems
Chris Pattitoni, Director of Marketing, Siemens PLM Software
Nathan Christensen, Sr Manager, Engineering Tools and Analysis, ATK Aerospace Systems
Derek Piette, Product Management Director, PTC
Rob Cohee, Senior Manager, PLM Product Management , Autodesk
Orrin Bourne, CAD Administrator , Greenpoint Technologies
Networking Luncheon
Decommissioning Legacy Systems and Migrating Mass Data to Deploy One Fully Integrated Production System (IPS) Room 1 Session details

Supporting integration between design, manufacturing and supply chain to maximize lifecycle management

  • Identifying gaps across all legacy systems to ensure, post-migration, all areas are up to the same standard
  • Creating four project groups to overcome integration challenges to security, change management, data integrity and platform migration
  • Pilot Project - segregating a working group in one location to develop a top-level solution to benchmark against
  • Understanding business verticals’ strategic programs and system requirements
  • Identifying which business units will be most resistant to change and engaging them for the 'new world'
  • Guaranteeing top-down management support
A Tale of PLM at ConAgra Foods Room 2 Session details

Evolving PLM in parallel with the enterprise

  • What was - transitioning from multiple manual and custom programs to one consolidated PDM/PLM system
  • Exploring critical regulatory concerns around food labelling
  • Operating labelling and product development as separate systems – key challenges and complexities
  • What is – consolidating existing PDM, PLM and PPM platforms into one single source of truth
  • What will be – incorporating a major acquisition with multiple plants into ConAgra Foods' operational systems and technologies
Collaboration with Systems of models within PLM Room 3 Session details

Systems of models within PLM for Collaboration

  • Life cycle of system and sub-system models
  • Link system level models with detailed (FEA, CFD, etc.) models
  • “Modularize” product architecture for model reuse
  • Decouple sub-systems from system for asynchronous development (first principles – characterized/surrogate models)
  • Synchronize all models with design intent at all phases in product life

This study was co-authored by Gregory M Garstecki who is the Principal Engineer of Fabric Care Advanced Development.

CIMdata’s PLM Investment Sustainability Model Room 4 Session details

As a part of its PLM Enterprise Value & Integration Knowledge Council, CIMdata has developed a maturity model that can be used to measure the maturity of a company’s PLM implementation. The measurements cover a range of elements that go far beyond traditional financial criteria.  Early results from a survey of companies will be presented and sustainability issues resulting from the survey will be discussed.

  • What is PLM Investment Sustainability?
  • What does the Sustainability Model consist of?
  • How can the results be applied to an existing deployment strategy?
  • How can the results be applied to help plan a new deployment?
  • What do the early results of the survey tell us?
Greg Smith, Head of PLM, Rolls-Royce
Beth Perry, IT Lead Enterprise Applications Analyst, ConAgra Foods, Inc.
Kenneth Rasche, Senior Engineering Manager, Whirlpool Corp.
Thomas Gill, Senior Consultant, CIMdata
Deploying an Internal Subscription-based PLM Service Model Room 1 Session details
  • Consolidating the multiple PDM systems used across Boeing’s divisions into one central source of truth
  • Setting up an internal, quick subscription, software as a service, cloud-based model of PLM
  • Splitting the companies 20,000+ engineers across one service system versus multiple platforms promoting more rapid and efficient service response
  • Do the economics stand? – understanding the inner financial workings of the subscription system to promote up to 60% cost savings
  • Promoting cost clarity across all services and supporting top-notch quality
  • Ensuring the cloud maintains data integrity and security
Leveraging SAP to Create a Foundational PLM System and a Subsequent Single Source of Product Data Truth Room 2 Session details
  • Identifying which sites of the global business would go live in which waves
  • Wave 1 – upgrading existing systems and creating a new production environment
  • Verifying systems and identifying limitations  
  • Building an organizational change management and business process management team for continuous improvement efforts surrounding SAP and integrated systems
  • Rolling out system improvements to production and other Wave 1 sites
  • Wave 2 – system roll-out into the rest of North America
  • Bringing new teams and users into the system
  • What’s next? – global deployment strategies in Europe and Asia
Modeling & Simulation of Composites Glass Fiber Manufacturing Processes and Data Management Room 3 Session details
  • A general overview of glass fiber manufacturing for composite materials will be presented
  • Presentation will be supported by examples of various product forms and the processes by which they are made
  • Examples of technical challenges will be presented with an emphasis on utilizing modeling and simulation to help make decisions
  • Thermal processing is dominant, and hence CFD is prominent, although mechanical FEM models are also used
  • The growing need for simulations will be highlighted, along with the need to manage the data which are rapidly generated from these modeling activities and disseminated to engineering practitioners world-wide
  • The benefits and challenges of implementing a simulation data management system at Owens Corning will be discussed
The Test of Time(lines): Lessons for a Digital Manufacturing Empire Room 4 Session details

A new society is on the horizon: a digital manufacturing empire built from the foundations of yesterday and driven by the promise of tomorrow. Viewed through the lens of time’s passage, everything becomes predictable, and every past point on a timeline becomes a lesson for the future. Drawing best practices from an unlikely source, Jon Riley will reveal an interdependent collective of opportunities in collaboration, manufacturing, PLM, and workforce development: key building blocks for a digital manufacturing empire built to stand the test of time.

  •  Lifecycles and the passage of time: predictability in systems, from culture to technology
  • Looking at timelines – past, present, and future
  • The promise of the Digital Manufacturing empire
  • Lessons from an unlikely source – an empire to stand the test of time
  • Mines and factories (production victory)
  • R&D focus and relentless innovation (science victory)
  • Human capital (culture victory)
  • Roads to maglevs – infrastructure and collaboration
  • Building a Digital Manufacturing empire
  • Standing the test of time: opportunities have lifecycles too
Focus Group - Aligning Service Lifecycle Management (SLM) with Design & Production Room 5 Session details
  • Extending PLM product development and manufacturing capabilities into the service/aftermarket lifecycle to extend similar benefits to this important lifecycle segment
  • What is wrong with the traditional strategy of task-specific and/or larger service-oriented software suites?
  • Ensuring that all software and data is integrated into the product assembly structure and the manufacturing process execution capabilities of the PLM system
  • What are the main advantages of aligning/integrating a unified data model that includes all lifecycle capabilities, including requirements, into the service lifecycle state? - dramatic reduction of overall complexity, reuse of existing applications, data, electronic processes, security systems, and transparency of business processes
  • Enhancing supply chain transparency through the integration and visibility of additional aftermarket supplier information
  • Creating more insight into product performance in the as-operated state by vendor and/or vendor release
  • Comparing vendor product performance across multiple releases including options, variants, and deviation management
  • Maintaining a product-centric focus with associated quality across all product lifecycle states to improve product planning, development, and operational efficiencies
James DellaNeve, Head, Strategy and Engagement- Integrated Product Management Program, The Boeing Company
Scott Talbot, Dir of Business Process PLM, BD
Patrick Prescott, Leader, Modeling & Design, Manufacturing Sciences, Owens Corning
Jon Riley, Vice President, NCMS
William D. Bone, Director, Global Infrastructure Engineering Strategy, General Motors
Case Study - Creating a Valuable and Simplified User Experience with Integrated 3D Room 1 Session details

Most companies are missing a valuable opportunity to leverage their 3D CAD product models outside the realm of engineering. In doing so, most are also limiting the utility of their PLM systems to only managing CAD file revisions and engineering Bills of Material.

In this presentation, Waters will cover:

  • Connecting SAP business systems to the 3D models coming from engineering
  • Optimizing a new product introduction process
  • Supporting manufacturing and service technicians with 3D animated work instructions
  • Demonstrating these integrations with examples from Sales and Marketing, Maintenance and Repair operations and Manufacturing
  • Realizing the significant cost and time savings through this integration of 3D
  • Creating a new, simplified user experience for your employees
Case Study - Managing Product Complexity in a Market Seeking Customization Room 2 Session details

Balancing engineering and operational efficiency with market-driven product complexity

  • Identifying good versus bad product complexity
  • Balancing product complexity with need for engineering and operational efficiencies
  • Approaches for enabling “good” product complexity
  • Focus on modularity and delayed differentiation as key enablers
  • Exploring a high level business case for managing product complexity
  • What were the key outcomes and lessons learned? 
Mark Landrosh, SAP 3D Visual Enterprise Solution Management, SAP
Tom Saunders, VP, Systems Development, Waters Corporation
Ajit Shembekar, Senior Manager, Innovation and Product Development, Accenture
Greg Tomlins, Manufacturing Strategy Manager, Caterpillar Inc
Afternoon Refreshment Break
Afternoon Pre-arranged 1-to-1 Meetings
Adopting a Model of Open Innovation to Ensure Continued Growth and Successful Product Development Room 1 Session details

Adopting a more transparent inter- and intra- collaboration strategy to support innovative development

  • What direction is the development industry expected to move in?
  • Sourcing distinctive and disruptive technologies to suit the evolving development space
  • Enhancing the level of transparency when sourcing technology partners
  • Sharing total product knowledge and data to promote successful, shared development
  • Sourcing external innovation from other industries
  • Boosting creativity in the development space
  • Breaking down silos and creating mind-mapping teams to encourage outside of the box thinking
Argonne National Labs: “Autonomie”: A Collaborative Model-based Approach for the Future Fuel Economy Challenge Room 3 Session details
  • Designers are unable to build and test each powertrain configuration
  • The development of  conventional, hybrid electric vehicles (HEVs), and plug-in HEVs requires accurate, flexible simulation tools
  • Argonne National Laboratory has developed the next generation of vehicle simulation tools in collaboration with General Motors
  • Autonomie accelerates the development and introduction of advanced technologies through a Plug & Play architecture
  • Autonomie is used as a single tool throughout the vehicle development process by promoting reuse and exchange of models and supporting a model-based design approach
Using Consumer Research Methods to Transform PLM Adoption Room 4 Session details
  • Why the next frontier in PLM is art, not science
  • How global and cross-disciplinary communities amplify the challenge and reward of PLM
  • Methods for selling PLM technology to managers and end users
  • What scientists, engineers, supply chain, and marketers have in common
  • Key insights into user intuition and practical use of design thinking
  • Case studies in driving PLM, successes and failures
Andrew Shorter, Director, Disruptive Technology Seekers, GlaxoSmithKline
Aymeric Rousseau, Manager, Vehicle Modeling and Simulation Section, Argonne National Laboratory
Tim Storer, Program Manager, Procter & Gamble
PI PLM Keynote - Exploring the Evolving World of Social Product Development Room 1 Session details
  • How have product development methods evolved? - past, present and future
  • Understanding why a closed-door, experts-only approach to product development is no longer a viable option
  • Embracing a social-savvy, Internet-enabled, consumerized workforce and it's potential implications on development
  • Supporting a new, highly interconnected and social means of collaboration
  • Adopting a more design-centric mode of thinking
  • Evolving practices, processes and practitioners to create a disaggregated, less rigourous, more flexible and less complex product development network 
Evolving With PLM Room 3 Session details

The Procter & Gamble Company has been on an evolving journey to adopt and implement PLM/SLM. This presentation will share this journey. 

Additive Manufacturing and Using It To Improve Product Development Room 4 Session details
  • Product design – your 3D data
  • Quick history on rapid prototyping methods
  • What do I want from my prototype part? Fit, function, appearance
  • Additive manufacturing vs. traditional manufacturing
  • What’s new?
Peter Bilello, President, CIMdata
Laura Michalske , Engineering Section Head, Health Modeling & Simulation , Procter & Gamble
Kevin Jonatzke, Rapid Prototype Sales / Program Manager, Roush Manufacturing
Chairman's Closing Remarks
Networking Drinks and Dinner Reception - Join us out on the patio for refreshing drinks around the venue's fire pits before moving into the Pavilion for a BBQ/Grill feast. A perfect way to wind down whilst discussing the day's learnings.

Day 2 – 10th October 2013

Think Tank - Integration Approach to Innovation in PLM Mobility Session details

A review of PLM Mobile Apps from various PLM software vendors shows that currently the use cases are just an extension of some of the PLM capabilities to mobile devices. This is a good first step. But is this what the business users and management are looking for?

The questions management always ask are:

  • What is the ROI?
  • Do we need to spend extra money on creating a use case when the results are already being achieved  by a web based application?
  • Can a stand alone mobile PLM application really be useful?

There has been a lot of innovation in the mobile space within the enterprise when it comes to app development. Enterprises today are extending  their mobile platform by connecting them to other internal systems and defining business scenarios from which they can build use cases to improve productivity, shorter time to market and also reduce costs.

However there is a fine line between use cases that increase users' productivity, efficiency, flexibility and agility leading to better ROI and reduced cost and a use case that you must force your users to use and which generally leads to them finding ways around the system.

We will be discussing how focusing on customer needs will help create the sort of use cases from an integrated system which everyone, including the management, the employees, vendors and customers will love to use.

Themes to be covered:

  • Focusing user needs and user experience
  • It’s all about the use cases
  • It's all about the Data
Think Tank - Simulation in the Cloud: The Future of Engineering? Session details

Over the past ten years, companies have become more open to sending and hosting enterprise data on third-party networks and infrastructures.  This transition started with low-risk Customer Relationship Management systems but has evolved to a scenario where it is feasible to run all business operations in the cloud.

Today, product engineering is at a similar inflection point.  The ability to manage the entire simulation lifecycle in the cloud is not only possible but significantly lowers barriers to high-performance computing for the small to medium-sized business market as well as provides needed flexibility to scale IT resources to support large enterprise demands. 

Is the manufacturing community ready to embrace engineering in the cloud?  This ThinkTank exchange will explore and discuss technology, opportunities and barriers to cloud simulation.  Discussion topics will include:

  • Limitations of Current CAE Software and Licensing Models
  • Cloud Implementation Models for High-Performance Technical Cloud Computing
  • Management and Visualization of “Engineering” Big Data
  • Security / Corporate Intelligence
  • Mobile Device Application Readiness / Bring Your Own Device (BYOD)
Hardik Kansupada, Managing Principal, Acnovate Corporation
Ravi Metrani, Managing Principal, Acnovate Corporation
Michael Kidder, SVP, Marketing, Altair
Chairman’s Welcoming Address Room 1
PI Keynote: The Future is Cultured: Innovating the Next Generation of Animal Products Room 1 Session details

Today, livestock production requires 8% of global water resources, 33% of the planet's ice-free land and is the cause of 18% of the world's greenhouse gas emissions. Besides being resource intensive, livestock production is also the origin of many epidemic diseases and widespread antibiotic resistance. 

Today, Earth's 7 billion people are served by a global herd of 60 billion livestock. By 2050, the Earth's human population is expected to reach 9 billion, served by 100 billion livestock. How will we maintain these projected populations under environmental limitations?

One solution is to create animal products through cell culture, or biofabrication, rather than animal husbandry. In June 2013, the first pieces of cell cultured leather were debuted in the UK at TEDGlobal. In August 2013 the first ever cell cultured hamburger was publically tasted in the UK.

Cultured meat (and leather) is being heralded as a sustainable solution that can ensure long-term security of supply, reduced environmental impacts, improved safety and public health and improved conditions for existing livestock. 

We still have a long way to go but the debut of these products represents the crucial first steps in finding a sustainable alternative to livestock production. Isha Datar, Director of New Harvest - the non-profit driving the development of cultured meat for the past decade - will share the story of cultured meat and leather; the science, the efforts worldwide, and the implications for our future.

Isha Datar, Director, New Harvest
PI PLM Keynote: PLM & Globalization Room 1 Session details

As companies become ever more global, their systems are expected to support additional users, varying requirements, added IT connectivity and new cultural barriers. The question is, how does PLM need to change in order to get them there?

  • What are the driving forces pushing Alliant Techsystems Inc.’s international model?
  • What are the implications of going international on the complexity of the current PLM system?
  • What are the challenges to sustaining optimum performance on a global network?
  • Strengthening commonality between the central PLM system and the international engineering processes that feed into it
  • Retrofitting international platforms to build a formal model to support global expansion on an unpredictable timeline
  • What are the security implications of taking Alliant global and how can you maintain data integrity and safety?
  • Sourcing supplier companies to simplify the international transition
CIMdata’s Systems Engineering (SE) Maturity Model Room 3 Session details

Track Chairman Introduction: Systems Engineering Practices & Experiences

Systems engineering is a very broad topic that many companies are just now trying to understand. This stream will present the challenges facing companies adopting systems engineering. It will help companies understand how to take advantage of a systems engineering strategy faster and with less risk.

  • Learn lessons from companies that have successfully established systems engineering practices
  • Gain insights into the critical role of requirements management to defining systems
  • Hear what is new from leading systems engineering researchers
  • Share experiences with systems engineering practitioners
  • See how mature companies are considering systems engineering
  • Learn how your company can measure its maturity

Stream Session:

Systems Engineering Analytics

An issue raised by many companies is a lack of understanding of the actual benefits that can be realized from using a systems engineering strategy. In this session find out what is at stake.

  • Actual and potential benefits from the use of systems engineering
  • Metrics for tracking the benefits of using systems engineering

CIMdata’s Systems Engineering (SE) Maturity Model

As part of its Systems Engineering Knowledge Council, CIMdata has developed a maturity model that can be used to measure the maturity of a company’s current systems engineering practices or its readiness to adopt systems engineering. Early results from a survey of companies will be presented and maturity issues resulting from the survey will be discussed.

  • What is SE maturity?
  • Why use an SE maturity model?
  • How can the results of using an SE maturity model help direct your SE strategy?
  • What are the early results of industrial companies taking the SE maturity survey?



Social Product Development and Collaboration – Engineering Perspective Room 4 Session details

Track Chairman Introduction: Adapting to Radical Change – New Approaches to Design

The next wave of competitive advantage is available to those who embrace the new tools and processes that enable contextual, agile, and simplified information exchange and collaboration by distributed workforces and networks of partners and customers. A set of new collaboration tools, techniques, processes, and information infrastructures are enabling this new radical collaboration.

  • Learn how radical collaboration is the next wave in PLM evolution
  • Gain knowledge of how to build and share cross-product simulation knowledge
  • Discover how direct modeling can improve communication with suppliers and reduce product issues
  • Explore how moving files to data is the future of collaboration
  • See how improved decision making using new collaboration approaches can yield better business results

Stream Session:

Social Product Development and Collaboration – Engineering Perspective

We are not leveraging social savvy workers.  We are not providing them with the opportunities to collaborate due to outmoded ideas of security.  The world changed overnight and you did not know it.

  • Exploring the fundamental shifts in the way people are collaborating
  • Setting new expectations for performance and usability with new technologies
  • Social product development as a response to these trends
  • What are the social applications for product development?
  • What do I do with social applications?
  • Is there impact on PLM?
Paul Nelson, PLM Architect, ATK Aerospace Systems
John MacKrell, Vice President, CIMdata
Dana Nickerson, Director, Social Product Development & Collaboration, CIMdata
PI PLM Keynote - Flexibility & Agility in PLM Room 1 Session details

Eliminating PLM system rigidity to meet cultural, financial, regulatory and consumer demand fluctuations

  • How do varying financial environments impact available budgets for and the focus of PLM projects?
  • Utilizing a PLM platform to optimize global process deployment and adoption in face of cultural challenges and regional requirements/regulations
  • Can a holistic global expansion program really work given varying regulations and site-specific challenges?
  • How do you support ever-changing consumer supply and demand trends with PLM?
  • How does the rigid nature of current PLM technologies hinder global optimization?
  • What needs to be done to enhance a more flexible system to ensure agile and efficient response to these fluctuations?
Living in the White Space – The Framework of Systems Engineering Room 3 Session details
  • The systems engineering landscape
  • You are here
  • Finding the right perspective
  • SE and different industries
  • The complexity myth
  • SE with pen and paper
  • The SE mindset
Simulation-Based Design Room 4 Session details
  • What is Whirlpool doing to improve collaboration among the simulation-based design community?
  • How does this impact product development?
  • How is Whirlpool using simple technologies to radically change how people develop and share product knowledge?
Focus Group - Advances and Research Needs in People, Processes/practices, and Technologies in PLM Required for a Virtually Perfect 21st Century Room 5 Session details

Future Perfect Focus 

  • Focusing on the future of PLM design, engineering, manufacturing, sustainment, and supply chain/supply net competitiveness, integration, and collaboration
  • Identifying areas of public/private applied digital research needed in PLM by 21st century manufacturers
  • Assessing the role the US Government's proposed $100M Digital Manufacturing and Design Innovation (DMDI) initiative will play in advancing PLM
  • Discussing the need and opportunity for product manufacturers to be active participants in defining technology research and workforce development in PLM
Korhan Sevenler, Director, PLM, Xerox
Cody Farinacci, President, INCOSE C-NO Chapter
John Mannisto, Engineering Director, Simulation Based Design, Whirlpool
Michael Grieves, PLM Author, Consultant, Professor, NASA/FIT
Morning Refreshment Break
Pre-arranged 1-to-1 meetings
Case Study - How to Design Processes and PLM Systems to Reliably Deliver New Products at the Cost Target Room 1 Session details
  • Prioritizing the challenges found in hitting a product cost target
  • How can processes and PLM systems be aligned to overcome critical challenges?
  • What to expect when the proper processes and PLM systems are in place
  • Case Study - Mercury Marine
Case Study - Going Digital from Fundamental Research through Product Launch Room 2 Session details

You may have scientists, lab techs, chefs, package designers, manufacturing process experts and marketers all working to bring a product to market and creating valuable data along the way, but how can you connect them, to bring innovative products to market faster -- and beat the competition?

This session will take a look at how companies in consumer products, food and beverage, chemicals and other industries leverage and protect these intellectual property assets by tying together electronic lab notebooks (ELNs), lab management systems (LIMS) and PLM realize their full potential.


John Bayless, PLM Director, Mercury Marine
Monica Schnitger, President, Schnitger Corp
William Shirley, Senior Field Application Engineer, Accelrys
A PLM Business - Leaner, Faster & Stronger Room 1 Session details

Enhancing cross-company connectivity through PLM to support a leaner business model

  • Learning from the deployment of PLM in the packaging and ingredients divisions to support an entire platform rollout
  • Generating a maintenance strategy to fully support long-term success of PLM and its related processes
  • Ensuring that people involved in the whole cross-functional project understand what data is important and why
  • Supporting data integrity with a high-level governance strategy
  • Enhancing cross-company connectivity with PLM to support a leaner business model
  • Understanding the shifts in what data customers/consumers want in the food industry
  • Efficiently collecting and housing additional ingredients, packaging, allergen and other data
  • Ensuring this data can be shared via the connecting of the internal PLM platform with customer data systems to support their activities   


PLM Solution Evaluation and Selection - A 12-Month Selection Case Study Room 2 Session details
  • Advancing a concept-only PLM roadmap into a full-blown, Board-approved 5 year enterprise PLM Program in 12 months
  • Building an elite cross-functional Core Team to develop prerequisites for solution evaluation and selection
  • Attaining services of an outside consulting firm to provide methodology and expert insight to accelerate the process and reduce risks
  • Leveraging company culture as a strength but do not go so far as to make it a weakness
  • Involving subject matter experts from business areas in the definition of requirements and use cases having a strong vision of the process and not only a technology focus
  • Keeping the evaluation/selection process short, intense and productive
  • Evaluating 5 promising candidate suppliers
  • Striking a master agreement with the selected partner and acquiring all required software and pricing and terms for services through the 5 years of the program
Benefits Realized from Systems Engineering Room 3 Session details

An issue raised by many companies is a lack of understanding of the actual benefits that can be realized from using a systems engineering strategy. Experiences from the use of systems engineering will be related.

Turning a Disruptive Industry Change into an Opportunity through (better) Design Room 4 Session details

Describing a perfect storm that is facing the automobile industry and is promising some very fundamental and disruptive changes. It will include some of the circumstances which include a brew of challenges from an industry plagued by very low margins, overproduction capacity, very high tooling costs, and very high product to market cost. Combined with this is the sheer size of this 2 trillion dollar industry which by definition makes it one of the biggest culprits in balance of trade which is now more and more apparently killing whole nations…

Focus Group - Streamlining Early Fundamental Research and Innovation Data Capture by your Existing PLM System Room 5 Session details

The Connected Enterprise - A focus group on connecting and leveraging intellectual capital in the process industries

  • What do you do with 20/50/100 years worth of laboratory notebooks?
  • How do you intelligently integrate labs, packaging designers, marketers, manufacturing, engineering and everyone else involved in bringing a product to market?
  • What strategies make sense and what's proving successful? (Hint: You're not too far behind if you start now.)

Come learn, share your thoughts and help define the future.


Kim Karweik, Sr. Manager Technical Services, The Hillshire Brands Company
Henrique Ladeira, PLM Program Senior Manager, Embraer SA
Craig Brown, PLM Leader, General Motors
Oliver Kuttner, CEO, Edison2
Monica Schnitger, President, Schnitger Corp
Themed Luncheon: Taking Control of Change with Cloud PLM Themed Luncheon: Optimization of PLM for Supply Chain Communication Themed Luncheon: How to Design Processes and PLM Systems to Reliably Deliver New Products at the Cost Target Themed Luncheon: Next Generation PLM Platform Requirements Themed Luncheon: Best Practices for PLM Implementation
Ron Locklin, Director, Autodesk Inc.
Stephen Porter, CEO, Zero Wait-State
John Bayless, PLM Director, Mercury Marine
Marc Lind, SVP, Global Marketing, Aras
Ilan Madjar, Managing Partner, xLM Solutions LLC.
Marc Young, Senior PLM Consultant, xLM Solutions LLC.
Synchronised Deployment of PLM & MES to Maximize Integration of Product and Manufacturing Processes Room 1 Session details

Enhancing transition and data migration between existing systems

  • Ensuring PLM systems are stabilized before embarking on a platform-integration project
  • Overcoming the added complexity of merging multiple systems provided by multiple vendors
  • Customizing system development to allow for data migration to support end-to-end stream value
  • Implementing stabilized PLM and MES systems simultaneously to provide flexibility to system adjustment
  • Ensuring PLM & MES are full integrated before tackling ERP
  • What are the preliminary steps for PLM/MES and ERP integration to support full data synchronization?
Enabling Cross-Company Global Collaboration with PLM Room 2 Session details
  • Deploying PLM globally to support continuing company expansion and maturity
  • Comprehensibly connecting disparate data sources - design, development, manufacturing, finance, legal and marketing/sales
  • Supporting collaborative work through team integration and process optimization
  • Generating a more efficient product design and development process thus reducing time to market
  • How much money has PLM saved Deckers?
  • Enhancing useability and process culture
  • Installing the first vendor portal pilot into PLM to streamline company-vendor interaction 
  • What is Deckers planning on doing with PLM over the next 3-5 years?
  • How is PTC planning to develop and evolve over the next 5 years?
  • The PLM Upgrade - what does the next year have in store for Decker's PLM platform?
Panel Discussion Part I: The Role of Multi‐Disciplinary Simulation & Analysis Room 3 Session details
  • An important aspect of systems engineering is validation that the system’s requirements have been fulfilled
  • This can be done in early stages by using system simulation
  • In the most complete sense, this means simulating the requirements and their interactions across all domains pertinent to the system
  • Learn about performing this critical validation
Social PLM and the Innovation Cloud Room 4 Session details
  • What are Social PLM and the Innovation Cloud?
  • Social listening and innovation:  How-to leverage social data to build knowledge
  • What is the ROI of crowd sourcing innovation?
  • The fit between Social PLM and the Social Supply Chain
  • How-to instill collaboration across the enterprise and throughout the value chain
  • Where does mobile fit:  bye bye PCs?
  • Social PLM and the Internet of Things
  • Selling Social PLM to your CEO
Sassan Khoubyari, Director of PLM & Engineering Applications, Space Systems Loral
Pam Buckingham, Sr. Mgr. Process Development & System Alignment, Deckers Outdoor Corp
Jamie Tantleff, PLM/Product Improvement Assistant Manager, Deckers Outdoor Corp
Keith Meintjes, Practice Manager, Simulation & Analysis, CIMdata
John MacKrell, Vice President, CIMdata
Derek Piette, Product Management Director, PTC
Sky Matthews, CTO, Rational Systems Solutions, IBM
Todd McDevitt, Director of Product Planning & Strategy, ANSYS, Inc
Mark Sampson, Product Manager, Siemens PLM
Bruce Richardson, Chief Enterprise Strategist, Salesforce.com
Panel Discussion - PLM in Achieving Complete Supply Chain Transparency & Traceability Room 1 Session details

From ‘Cradle to Grave’ – strengthening the gathering of data throughout every aspect of a product lifecycle to support innovation, sustainability and compliance

  • What are the regulatory requirements in this area and how does PLM support trace and transparency?
  • Is there any recent legislation introduced to enforce this requirement?
  • How does continued budget tightening of US Government FDA affect their ability to monitor our compliance?
  • What is relationship of ERP to PLM in regards to this initiative?  
  • Can electronic collaboration with suppliers assist in achieving compliance supply chain traceability/transparency?
  • Embracing Procurement/Purchasing –How can PLM be used to put R&D/quality and procurement together in the same process and allow them to actively collaborate?
  • Engineering vs. manufacturing BOMs/R&D vs. manufacturing recipes/formulas – What’s the value of an ideal version to a plant?  How much impact do forecasting, scheduling, and finance have on the plant floor?  How can e-BOMs and m-BOMs be linked either systemically or manually and how is that relationship maintained?  Why aren’t they the same and should they be?
  • Just what is PLM anyway?  PLM can include just about anything – quality, regulatory/compliance, EH&S, R&D/engineering, portfolio/project management, etc.  There’s a dead stop at manufacturing where SCM takes over and the PLM focus is only on PDM.  Isn’t PLM the larger umbrella object?
  • How can you involve downstream functions when PLM in many companies is seen as an "R&D IT tool’’?
  • Where in the PLM initiative regarding "Achieving Complete Supply Chain Transparency & Traceability" should a company focus?
  • Where does one create most value in achieving complete supply chain transparency? Where do you start? Or which questions need to be answered in order to know where to start?
Product Configuration Management Room 2 Session details

Combining Engineering, Market and Homologation Rules from PLM, ERP and CRM to Enhance the Dealership Quote-to-Order Processes

  • Exploring the limitations of the SAP Variant Management technology in handling high volume, high complexity variations
  • Sourcing a new configuration technology tool to satisfy the needs of retailers and re-sellers
  • Integrating the configuration management tool with existing SAP architecture
  • What are the implications of this technology on performance improvement flexibility and useability?
  • Becoming mobile - enhancing the product sales experience on the go
  • Streamlining online client product configuration and sales services
Panel Discussion Continued... Room 3 Meeting Market Expectations in the Industrial Machinery and Components Industry Room 4 Session details

Hear how Caterpillar has been able to use 3D visualization, integration and digitization to improve productivity in the industrial machinery and components industry. From engineering and manufacturing to sales and field service, Caterpillar is leveraging information across functional areas to bring innovation to a mature industry as customers are demanding more from their product portfolio. Agility in their manufacturing and service processes to meet these heightened expectations is critical to the company’s competitiveness and success.

Beth Perry, IT Lead Enterprise Applications Analyst, ConAgra Foods, Inc.
Björn Henriksson, Senior Vice President, Etac AB
Laura Michalske , Engineering Section Head, Health Modeling & Simulation , Procter & Gamble
Fred Brown, Partner, Kalypso
Jonathon Nagle, Project Manager - SAP and Dealer Applications, CNH Global N.V.
Charles Bradley, SAP Project Manager, CNH Global N.V.
Peter Coffey, Senior Service Information Engineer, Caterpillar Inc
Vendor Roundtable - PLM ‘On-the-Go’ & Virtual Collaboration Room 1 Session details

Is PLM as mobile as its users and does it support virtual design and development collaboration effectively?

  • Exploring the need to make anywhere, anytime decision-making
  • Making smart devices about more than just consumption – leveraging apps and the bundles of sensors, communication devices, and other technologies that come in that small package
  • What new user interaction approaches do we need to get more data into the devices to support product lifecycle objectives?
  • Is it secure?
  • Trust. Who do you trust with your data? If you are unwilling to trust a partner are you then willing to establish the infrastructure required for mobile access to your data?
  • How do we best support augmented reality to bring knowledge from PLM solutions, enterprise applications, and the Web to users in context?
  • Which scenarios / use cases would you target for phone and which for tablet?
  • Do we believe we’re at the stage where we’ve identified meaningful use cases or is it still technology experimentation, testing & prototypes?
  • Understanding the differences between focused and general purpose applications
  • Benefits and challenges of vendor created vs user created applications?
  • Will mobile PLM support customer/partner enabled specialized development?
PLM Road Map Keynote - Compressing Development Timetables for Complex Defense Systems: DARPA’s Adaptive Vehicle Make Room 3 Session details

Current approaches to the development of defense systems and vehicles have proven inadequate for the timely delivery of new defense systems to the warfighter. To address this problem, DARPA’s Adaptive Vehicle Make (AVM) portfolio seeks to fundamentally alter the way systems are designed, verified and built. The primary goals are:

  • Raising the level of abstraction in the design process
  • Minimizing or eliminating redesign resulting from unanticipated system behaviors
  • Using foundry-style manufacturing to compress the development process timeline by a factor of five

The program manager will discuss the five distinct efforts that make up the AVM portfolio: META, C2M2L, VehicleFORGE, iFAB and FANG.

DARPA is interested in engaging with defense industry partners at an early enough stage in the program to ensure that their needs are accounted for.

Marc Lind, SVP, Global Marketing, Aras
Rob Cohee, Senior Manager, PLM Product Management , Autodesk
Chris Pattitoni, Director of Marketing, Siemens PLM Software
Ravi Metrani, Managing Principal, Acnovate Corporation
Nathan Wiedenman, Project Manager, DARPA
PI Keynote - Empowering the Next Employee Generation through the Advancement of Technology and Provocative Innovation Room 1 Session details

Transforming Traditional Education Models to Better Prepare the Next Generation for Real-World, Open-ended Problems

By Spring 2015 it has been estimated that the number of graduates, graduating from higher-level US academic institutes will have risen to almost 22 million. The majority of these will have been taught in the traditional sense of data dumping and short-term information memorization.

They then seek employment. To you, the employer, the requirements are often there on paper and in knowledge. The problem however is the lack of practice.

A couple of years ago one of Yale University's biggest priorities was staying relevant. With numerous flexible learning programs around the country and online courses, they knew they had to promote a petagogical shift in their education model and so formed the Centre for Engineering, Innovation & Design (CEID).

The main aim of the CEID is to transform open-ended and real-world problems into education.  Their inter-disciplinary courses, workshops and lectures, along with their kitted lab of all of the newest technologies, are hosted along side degree programs, promoting 'Provocative Innovation' thus allowing students to create things they would otherwisenot have the skills to create.

This is the Future of Employees and Joseph Zinter, Associate Director of the CEID, will share how they work, what they have achieved and what their tech-led, interdisciplinary-angled and industry relevant teaching means for you, the employers.

Projects to discuss include:

  • 3D printed organs
  • 3D printed museum artefacts
  • Printing mathematical equations
  • Mars Rover & 3D printing
  • Prototyping
  • Robotics 
Joseph Zinter, Associate Director, Yale Center for Engineering, Innovation and Design
Chairman's Closing Remarks Room 1