Product Innovation 2014

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Product Innovation - PI

2014 Programme

Day 1 – 25th February 2014

07:00

Delegate Registration Reception

08:00

Chairman’s Welcoming Address Room 1

08:15

PI Keynote - Establishing a Permanent Human Settlement on Mars Room 1 Session details

With more than 7 billion people living on Earth today and that number increasing every minute, the planet is rapidly becoming overcrowded. An obvious solution to this is to establish new settlements in new territories but the where’s and the how’s of such an operation are difficult questions to answer. Many planets and moons have been proposed but it is Mars that has been selected as the most promising candidate and though settling here was once only a thing of science fiction, today’s technology makes such a project possible.

In 2011, Mars One, a not-for-profit foundation based in the Netherlands, formed to develop a strategic plan for taking humanity to Mars. A feasibility study supported by space agencies and private aerospace corporations around the world incorporated technical, financial, social-psychological and ethical components into its foundation strategy. They plan to integrate well-tested and readily available components into the mission strategy and aim for the first footprint on Mars to captivate and inspire generations to come. This project is crowd funded and as such, supported solely by public finance.

The mission strategy consists of cargo missions and unmanned preparation of a habitable settlement, followed by human landings. In the next few years, a demonstration mission, communication satellites, two rovers and several cargo missions will be sent to Mars that will set up the living and working outpost. The search for Astronauts began in 2013 and generated 78,000 registrations in the first 2 weeks. Those chosen will undergo rigorous training for permanent settlement and the overall project will be designed to support the expansion of the colony where a new crew arrive every two years.

Bas Lansdorp is Co-Founder & CEO of the project and will talk us through the initial concept, the strategy to date and the technologies that will support such a mission.

Bas Lansdorp, Co-founder & CEO, Mars One

09:00

Is Innovation through PLM Right for you? Room 1 Session details In the current market, industries are funnelling money into R&D and innovation to remain competitive. In doing so, an obvious move is investing in PLM, but Peter Smith questions how much thought is really going into this investment and the work that is needed to realise it's true potential. PLM is for life, not just for Christmas Ensuring a full feasibility and appraisal process so PLM is a long-term strategy and not a knee-jerk purchase What are the exact business goals and objectives you want to achieve and do the majority fall under PLM's mandate? Systems contemplation - is PLM the right technology or would another major system suit you better? Overcoming delusions of easily attainable and immediate PLM solutions 'Baby Steps versus Giant Leaps' - prioritising long-term ROI over short-term gains to ensure success	Launching Innovation Effectively Room 3 Session details Facilitating innovation through the 'FORTH Innovation Method' Understanding that the start of Innovation is chaotic How to bridge business reality and creativity at the start How to get internal company support for innovative concepts Creating a culture for innovation with a structured methodology

Peter Smith, President VF International Supply Chain, VF International	Gijs van Wulfen, Founder FORTH Innovation Method, FORTH Innovation Method

09:40

Morning Refreshment Break Exhibition Hall

09:50

Morning Pre-arranged 1-to-1 Meetings Exhibition Hall

10:50

Building a Product Development Platform for a Complex World Room 1 Session details Successful PLM at Kennametal Over the last few years, speeding up a product's path to market has become a major focus of manufacturers. At the same time, customers want more innovation and differentiated products. Manufacturers are having to cope with unprecedented complexity when designing products while seeking cost efficiencies. Defining a PLM process warehouse to identify strategic needs and benefits Identifying the technology that best fits the strategy Choosing a phased execution approach to implement the new technology Migrating from a mature homegrown legacy system to a standard IT platform: data migration and change management Gaining insights into key technical aspects including CAD-CAM integration, overall change process and different user front ends	Scalable Individualisation through Fleet Customisation Room 2 Session details Case Study – PTC The German government aims to have 1 million electric cars on their roads by 2020. Whilst adoption for specialized street customers, such as DHL, is already a reality, mass market adoption has been slower than anticipated. Professor Kampker is the CEO of a new company whose objective is to bundle and leverage specialized knowledge and know-how surrounding electric vehicles and to initiate a project to reduce overall development prices and to accelerate standards around electromobility. Streetscooter is the mediator and platform creator of this group. To enable seamless collaboration in a distributed network of partners, Streetscooter is leveraging technology from PTC that enables the collection, hosting and consolidation of data from all providing parties as a disruptive network approach. Solving the target conflict between specific customer solutions and scalability by maximizing the return on engineering Enabling derivation of economically viable individual solutions based on a common “technology platform Understanding the core challenges of this approach	Applying New Lean Engineering-IT Standards to Boost Global Collaboration and Process Development Room 3 Session details Case Study - Accenture Daimler AG is looking for ways to increase the efficiency of its global collaboration with partners and suppliers within the enterprise and beyond. Through this they hope to accelerate development and engineering processes. To achieve this, Daimler decided to use ISO-standardized data formats, such as JT (ISO 14306) and STEP (ISO 10303-242) in engineering collaboration processes for defined scenarios. In this presentation, Dr. Sebastian Handschuh and Dr. Michael Bitzer will discuss: Overcoming the challenges of applying the ISO standards JT and STEP AP 242 XML to collaboration and development processes Realising the benefits of this application Putting standards application in context of the worldwide NX roll out at Daimler AG Demonstrating how standardized data formats and processes can help to increase flexibility, efficiency and reduce time-to-market

Georg Nuetzel, Senior Manager, Engineering Technology, Global CAE Technologies, Kennametal, Inc Nadine Huelsen, Director Solution Marketing SAP PLM, SAP AG, SAP	Prof. Dr.-Ing. Achim Kampker, CEO & Professor, Streetscooter GmbH	Dr. Michael Bitzer, Manager, Accenture Dr. Sebastian Handschuh, Project Director, Daimler AG

11:30

Evolution of PLM for Design Interoperability Room 1 Session details Understanding Airbus' PLM-by-programme approach and the benefits and challenges to this system Integrating the global supply chain network into Airbus' PLM process What are the common challenges to global systems interoperability? Encouraging major partners to work with Airbus in one system so that their system is built against product design Setting up a data exchange portal for information transfer between Airbus and other partners	How to Design Processes and PLM Systems to Reliably Deliver New Products at the Cost Target Room 2 Session details Prioritising the challenges found in hitting a product cost target How can processes and PLM systems be aligned to overcome critical challenges? What to expect when the proper processes and PLM systems are in place Understanding the key benefits and challenges The success story	Integrating Design Thinking and Creativity into Professional Environments Room 3 Session details Dr. Katja Tschimmel joins PI Berlin to discuss the shift from design methodology to the currently favoured design thinking model. Katja will discuss how designers think throughout the design and innovation process. Presenting a theoretical and practical explanation of design thinking Explaining the evolution from design methodology to design thinking Exploring the most used models Discussing new approaches and new tools involved in the creative process	Focus Group - The Do's & Don'ts of PLM Platform Selection Room 4 Session details The PLM selection process can be long and painful, especially if you do not know exactly what you want, what your required budget is or who to believe. Organizations need to take more ownership of their PLM vision and implementation and look for the best match for their business strategy and people. Selecting a tool first and trying to achieve business change and justification later is the wrong process. This focus group shares good and bad experiences from which we hope you can formulate a more successful PLM roadmap.

Henrik Weimer, Head of PLM Architecture and Innovation, Airbus Group	John Bayless, PLM Director, Mercury Marine	Katja Tschimmel, Professor, ESAD	Jos Voskuil, Consultant, TacIT

12:10

Change Management & Cross-function Collaboration Room 1 Session details Prioritising and communicating the ‘how's’ and the ‘why's’ over the ‘what's’ of PLM to new users Understanding the siloed nature of the pharmaceutical sector Deploying PLM in an attempt to integrate a cross-functional process Creating an holistic solving setup and thinking platform to facilitate change management and control Exploring the workforce psyche - resistance to change, fear of failure and risk to job necessity when automating Generating a strategy that trains and prepares the workforce for PLM integration Cultural management and the three steps - setup, communicate and engage	PLM - A Design Perspective Room 2 Session details The Role of PLM in Composite Aircraft Assembly and Integration - Challenges, Solutions and Evolution Toolset integration - integration or functionality? Evolving the design process to allow for multiple party agreements and interfaces to be managed as a group of parts Adopting a design for build/assembly approach - evolving the concept and the production process simultaneously Design attestation - demonstrating what was designed and manufactured is what was delivered Becoming a process-driven organisation - business process improvement Monitoring overall PLM process implementation	Designing for the World of Tomorrow Room 3 Session details Discussing core design drivers of tomorrow's product and exploring examples of future interface design principles Understanding how Deutsche Telekom promote communication and digitalization How are these capabilities being used to catalyse innovation throughout industry? How has the transition from analog to digital supported the disruptive innovation movement? What are the upcoming new trends in the digital space that are nurturing disruption in product design? What are the implications of this on industry?	Focus Group - Matching Business Needs and Maturity to the Most Relevant Technology Platform Room 5 Session details VF Corp is a global clothing corporation made up of 25 leading brands. A holistic approach to PLM deployment was initially considered but it soon became apparent that the needs and maturity of each business segment needed to be considered to ensure the right system was chosen. This session will cover: 'One Size Does Not Fit All' - realising the need for multiple and varied PLM installations to suit different business areas and brands 'Bigger is Not Always Better' - right-sizing your PLM application to match your organisation both technically and culturally 'Baby Steps versus Giant Leaps' - prioritising long-term ROI over short-term gains to ensure success

Antonio Mazzariello, Program Head, Change Control Excellence (CCEx), Novartis Pharma AG	Christopher Horler, Engineering Process & Methods Specialist, Airbus Group	Stefan Kohn, Senior Portfolio Manager, Deutsche Telekom	Peter Smith, President VF International Supply Chain, VF International

12:50

Networking Luncheon Exhibition Hall

13:50

Secure Data Sharing in the Extended Enterprise Room 1 Session details How Standards like Product Lifecycle Support (PLCS) can Transform PLM and Industries Collaboration with suppliers and customers involves data from in-house PLM, ERP and other systems. This presentation will describe how a standards based (STEP/PLCS) Collaboration Hub resolves current issues in collaboration including the vital protection of Intellectual Property (IP).	Rolling out PLM & ERP Simultaneously Room 2 Session details Why does SAP need Teamcenter? Understanding the dependencies and interactions between Teamcenter and SAP What methodologies were used and what were the lessons learnt in the roll out process? Incorporating the specific requirements of Tier 1 Automotive suppliers into your system	Recovering a Failing PLM Implementation Room 3 Session details Eleven months into its PLM implementation, Insitu Inc., a Boeing Company, found itself almost a year behind schedule and severely over budget. The company regrouped and made PLM a success in less than 60 days and gained a real-world best practice in PLM deployment. Recognising the issues arising from the PLM strategy and resetting them Utilising the Agile deployment methodology Customising the solution, migrating mass data and training users Achieving complete recovered rollout in 60 days What are the immediate benefits to Boeing Insitu of a functional PLM platform?

Håkan Kårdén, CEO Eurostep Group, Eurostep Kristofer Thoresson, Manager, Engineering Small Gas Turbines, Siemens Industrial Turbomachinery	Frank Gönninger , CEO, Consequor Consulting James Taylor, R&T Manager, Fibres & Carpets, Autoneum Management AG	Pamela Schwandtner, PLM Implementation Engineer, Insitu, Inc.

14:30

Innovative PLM - The What's, When's & How's of PLM at Renault Room 1 Session details Understanding the initial motivations and visions of PLM at Renault Embracing the role of pioneer in PLM solution development Getting out of the tunnel - successfully deploying and managing the change Insights into the innovative PLM platform - the what's, when's and how's	Deploying an Innovative Concept to Tackle Legacy CAD Challenges through Virtualization Room 2 Session details With development cycles of more than 10 years, Airbus Helicopter has to support its products’ long lifecycles, which means having to work with legacy CAD software. As lifecycles progress, software and hardware become outdated leading to increased costs and inefficiencies. This session will discuss how Airbus Helicopter is innovating to secure design activity in legacy environments on next-generation infrastructure. Understanding why hardware and software updates are not always possible in the aerospace and defence industries Guaranteeing design continuity, efficient access to original CAD data and ensuring timely certification through legacy CAD environment maintenance Why did Airbus Helicopter need a new solution architecture? – reducing workstation maintenance costs and avoiding risky manual migration of data Consolidating distributed physical workstations to a fully virtualised IBM PureFlex solution Understanding the implications on maintenance, procurement, deployment costs and time Supporting simplified usage & management	Using App-Enhanced Product Design to Increase Consumer-Product Interaction and to Prolong Product Lifecycle Room 3 Session details Reverse innovation - applying consumer product findings to the professional sphere Combining separate disciplines in product development with skills from interaction design to form new hybrid products How can the internet create a longer product lifecycle that goes beyond aesthetics? How can technology be used to increase consumer-product interaction through customisation? Using app interfaces and advanced metrics to allow for home customisation	Focus Group - The PLM Financial Framework Room 4 Session details Quantifying the Benefits of PLM Regardless of your PLM journey’s maturity, there is a long-standing demand for solid metrics that can showcase the financial benefits of PLM deployment. It is the lack of these metrics that, to date, have impeded board-level support and company-wide buy-in. In March 2013 the PLM Interest Group launched the PLM Financial Framework that aims to establish exactly how the financials of PLM within a business can be calculated and managed. Roger Tempest will discuss the misconceptions surrounding PLM deliverables, how to build an effective framework to gather this information, who to involve in the project and how to ensure a common understanding and objectives.

Ramzi Ben Romdhane, PDM Program Director, Renault	Srinath Thiruvengadam, IT Systems Manager, Airbus Helicopters Andreas Dreier, IM Operations Manager, Airbus Helicopters	Wouter Reeskamp, Creative Director, Studio Sophisti	Roger Tempest, Co-Founder, PLM Interest Group

15:10

Evolving Data Format and Accessibility to Promote a More Modern Approach to PLM Room 1 Session details Some of the most resource-consuming functions related to PLM deployment is the inputting, labelling and then searching of product data. With Generation Z depending solely on fast connections and unchallenging useability, this has got to change and Jos Voskuil will discuss the era of Modern PLM and its implications. Understanding ‘Modern PLM’ as a mixture of big data and classical PLM structured data Are initial stages of PLM implementation now more about connecting data versus inputting of data? What are the differences between structured and unstructured PLM data? How can organisations save resources adopting an unstructured data approach? What are the implications of an unstructured approach in forming a more dynamic and trending business strategy? How have the people had to evolve to support this culture change?	Surviving in Legacy Design Environments when Transitioning to Platform Upgrade Room 2 Session details Bombardier’s design operations uses CATIA, manages its mCAD data in Dassault Systemes ENOVIA VPM database and releases the final drawings in a PDM system based on Siemens PLM Teamcenter Enterprise. The long-term targeted solution is of course an upgrade to one integrated PDM system with integrated mCAD data management but this is not yet a reality. Amongst others one of the most pressing issues was the viewing of large CAD data within legacy design environments. As such, it is necessary to put together a way to survive in this current legacy PLM architecture, whilst ensuring this is done in a manner that prepares the organization for the jump to upgraded systems. We enabled the viewing in JT lightweight format to survive while transitioning to platform upgrade. This has been achieved at a fraction of the upgrade price, having spent only a few hundred thousand euros versus millions. Understanding the inefficiencies of legacy architecture and its implications design operations Replicating all design data from all 31 global sites into 1 German-based site Building an automatic conversion function of all CATIA native data to JT formats to enhance design visualization Exploring the browsing incapabilities of the current system Developing a web-based VPM browser function to browse and navigate within ENOVIA VPM Enabling JT-2-Go functionality to allow for viewing when using mobile smart devices Enabling the use of JT light weight data for technical illustration Lessons learnt from the system pilot in Germany and North America 2014 Phase II – deploying the system throughout BT globally	Social Product Development: Benefiting from Open Innovation and Collaboration Room 3 Session details Realising the potential of direct collaboration between professional design teams and creative users Exploring current models of innovation in a cross industry context How do economic climates affect methods of innovation? Heineken’s novel approach to professional and user design co-creation: designing the club and lounge of the future Discussing the benefits and best strategies of effective crowd sourcing	Focus Group - Transforming Company Culture to Support Long-term PLM Success Room 5 Session details Taking a purely superficial view of a PLM roadmap, one can break it down into three major stages: selection, deployment, integration. Getting the right tool in place for your company is a difficult task but for the most part, the difficulty comes from trying to match the capabilities of a vendor with your pre-determined vision. What some would argue is even more complex is how you then get your workforce on board. People can make or break PLM; it is crucial to overcome reverence to existing company history and systems and tackle the resistance to change head on. Drawing upon their collective wealth of experience, Alec Gil and Keith Connolly discuss the potential cultural challenges and successes when implementing new enterprise wide systems.

Jos Voskuil, Consultant, TacIT	Tino Krueger, PLM Program Director, Bombardier Transportation Zdenek Pruza, Senior Specialist Business Processes - Mechanical Engineering, Bombardier Transportation	Thomas Troch, Research Innovation Manager, Insites Consulting	Keith Connolly, Administrator, Product Configurator Systems, S&C Electric Company Alec Gil, Sr. Manager, Business and Engineering Systems, S&C Electric Company

15:50

Afternoon Refreshment Break Exhibition Hall

16:00

Afternoon Pre-arranged 1-to-1 Meetings Exhibition Hall

17:00

Evolving Systems Thinking and Re-design to Support the Shift to a More Circular Economy Room 1 Session details The time of a linear ‘take, make, dispose’ model is over. To be more cost-efficient and environmentally friendly, huge movements in sustainability are underway throughout industry. This is leading to a more circular economy and Peter Bilello will discuss this shift's implications to technology, strategy and the bottom line. Why a circular economy? – reducing resource and energy consumption through a complete operating system re-haul Generating an effective strategy and framework for systems-level re-definition What are the systems implications of abandoning the linear model? Re-designing systems around reuse, recycle and upcycle Designing out waste Rebuilding capital through enhanced product lifecycle models	Leveraging on Open and External Innovation as a Competitive Necessity Room 3 Session details Tackling the pressures of increasing development costs, regulations and value-based product demand Realising the benefits and potential of open and external innovative partnerships Embedding small and dedicated groups across several organisational levels and units to provide focus on horizon 2/3 technologies Strengthening innovation-specific infrastructure to proactively seek and connect with global and interdisciplinary science and technology Leveraging dedicated senior leaders and scientists to create opportunities and develop effective capabilities and partnerships The ‘Technology & Innovation Group’ – driving a strategy-driven approach to technological innovation Exploring key achievements to date

Peter Bilello, President, CIMdata	Phillip Nixon, Executive Director - PharmSci Technology & Innovation, Pfizer

17:40

PI Keynote - Ethical Technology Design: Asking the Difficult Questions Surrounding What Data is Collected, Stored and Aggregated Room 1 Session details

The Tactical Technology Collective’s primary goal has been to gain a greater understanding of how technology and effective processes contribute to social change. Especially in repressive cultures and societies, digital tools lack effective privacy and security as they lead to data trail and shadow creation. The collection of these small traces of data/information can be useful or very dangerous depending on the people they reach. As such, the Collective’s diverse team of information specialists, technologists and designers work across Europe, Asia, the Middle East and Africa to strengthen the information activism movement.

So you might ask why this is applicable; from the social media platforms you use in your personal lives to the online data collection platforms used in your day-to-day functions, any digital tool you use will leave a trail. These can be generated from your PC, iPhone and even your wifi connection. The question therefore we need to ask before trying to understand the implications is, ‘is technology designed in an ethical way?’. Do we as a society or as a business, really understand what data is collected, stored and aggregated beyond what we want to save? And if not, what is this data, what could happen if it is leaked and how can we prevent this?

Stephanie Hankey is Co-Founder and Executive Director of the Tactical Technology Collective and is currently developing their work on data security and civil engagement.

Stephanie Hankey, Co-Founder & Executive Director, Tactical Technology Collective

18:25

Chairman's Closing Remarks Room 1

18:30

Networking Drinks Reception Exhibition Hall

Day 2 – 26th February 2014

07:30

Think Tank - Characteristic Repository: Global Product Development with Local Product Configuration Think Tank Room 1 Session details Many of the global active companies are in the middle of a product-related transition towards a globally organised and managed company. The business case is to establish an understanding of the product for local markets. Therefore, a common description of the product is essential. Today’s proceedings don’t fulfil the requirements of globally aligned companies anymore. Global R&D has to be based on a generic product structure as well as aligned processes The product portfolio has to be described and characterized in order to integrate multiple views, i.e. market / sales view and engineering view Therefore, the following questions must be discussed: How to coordinate product development in relation to global and local requirements? How to describe products from a market and an engineering point of view? How to integrate the two views? How to provide globally aligned characteristics within your IT tool landscape (PDM/ERP/Configurator/Shops etc.)? Product classification and characterisation are key for global development and production in today's globalised environments.	Think Tank - Innovation 4.0: Process and Tools vs. Creativity and Agility? Think Tank Room 2 Session details How to make it happen? - The innovation formula for future organisations How to balance strict processes and IT-tools with innovation culture, creativity and agility? How will new technologies enable distributed teams in agile development environments? What are recent findings on how to enable people change? How to leverage gamification to boost transformation and innovation? Experiences and lessons learned from innovation leaders: What worked, what didn’t? Within this think-tank workshop we will share findings and experiences and discuss with the participants how potentially conflicting trends can be balanced to achieve new levels of innovation performance and creativity within future R&D and engineering organizations	Think Tank - Shifting Engineering Culture: Implications Created by MBSE Think Tank Room 3 Session details Implications created by Model-Based Systems Engineering for organizations and their development department Driving the 4th step of engineering methodology How will we make sure that Mechanical, Electrical/Electronical and Software Engineers share a common language and follow a uniform process? How to organize engineering departments in the future? How can we define the roles between project management and systems engineering?	Think Tank - Moving Beyond Ideas to Banked Benefits Think Tank Room 4 Session details Understanding best practices in capturing innovative ideas Tracking and qualifying innovation Developing innovative ideas to leverage on opportunities

Jens Byland, Strategic Consultant, Partner, Intelliact AG Uwe Leonhardt, CEO, Intelliact AG	Udo Lange, Head, PLM Germany, Capgemini Consulting Ursula Bohn, Managing Consultant Executive Leadership & Change, Capgemini Consulting	Karl Wachtel, General Manager, xPLM Solution	Peter Bachsleitner, EMEA Partner, Pcubed

08:30

Chairman’s Welcoming Address Room 1

08:40

PI Keynote: 'Cultured Beef' - Changing the Way we Eat and Think about Food Forever Room 1 Session details

Today, livestock production requires 8% of global water resources, 33% of the planet's ice-free land and is the cause of 18% of the world's greenhouse gas emissions. Besides being resource intensive, livestock production is also the origin of many epidemic diseases and widespread antibiotic resistance.

Today, Earth's 7 billion people are served by a global herd of 60 billion livestock. By 2050, the Earth's human population is expected to reach 9 billion, served by 100 billion livestock. How will we maintain these projected populations under environmental limitations?

One solution is to create animal products through cell culture, or biofabrication, rather than animal husbandry. In August 2013 the first ever cell cultured hamburger was publically tasted in the UK.

Cultured meat is being heralded as a sustainable solution that can ensure long-term security of supply, reduced environmental impacts, improved safety and public health and improved conditions for existing livestock.

We still have a long way to go but the debut of these products represents the crucial first steps in finding a sustainable alternative to livestock production.

Mark Post, Chair of Physiology, Maastricht University

09:25

Overcoming PLM Challenges to the Licensee Business Room 1 Session details MAN Diesel & Turbo is the world’s leading provider of large diesel engines. These large engines are designed by MAN Diesel & Turbo and manufactured by 20 different companies on a license basis who sell them to the consumer. MAN have had a central PLM system for decades which makes up the core of the business processes; this traditional PLM setup however, is creating some challenges as the engine warrantee for repair and maintenance still lies with MAN and as such, all data related to each engine needs to be fed into one central system so that MAN can effectively manage any queries or requests. In this presentation, Bjarne will cover these challenges and the solutions they deployed in overcoming them. Exploring the special setup of PLM currently in place at MAN Diesel & Turbo and it’s challenges How can you efficiently manage warrantee maintenance and repair when in-house development stops at design? The ‘Data Warehouse Project’ – collating data from in-house, licensee and user data sources to streamline product and service quality Deploying effective change management strategies to support data input, formatting and use	Innovate, Contemplate, and Create: Exploring the Relationship between Manufacturers and their Materials Room 3 Session details Addressing the performativity of matter Discussing materials in art, design and science Exploring the roles of materials in our made world

Bjarne R. Nørgaard, Head of Engineering Process Development, MAN Diesel & Turbo	Zoe Laughlin, Creative Director of the Institute of Making, Institute of Making

10:05

Morning Refreshment Break Exhibition Hall

10:15

Morning Pre-arranged 1-to-1 Meetings Exhibition Hall

11:15

Moving Beyond the Limits of the Process Link between Design and Manufacturing Room 1 Session details Case Study - Conweaver GmbH Design and Manufacturing at Airbus are independent business processes supported by two different software platforms: PLM and ERP. The data is very rigidly connected through traditional application interfaces and this creates challenges to data exchange, traceability and communication. How can dynamic data linking create an intelligent cross-process product-brain? Enabling the automation of manual tasks such as the “interdisciplinary” transformation of design BOM into manufacturing BOM How much automation is possible? How smart could it be?	From Advanced Project Management to Innovation Excellence Room 2 Session details When working with international projects in technical development in distributed teams, there is a great degree of complexity and risk. Siemens Energy has been collaborating with Capgemini to formulate a method of project management for R&D-exclusive projects. Frank Eultiz will walk us through this process and how they are now better at identifying key aspects critical for overall project success. Enhancing project management methodology for R&D projects Exploring the key factors for success: people, skills and experience Generating a supportive process framework of skill and IT tools Developing skills through training and education and strengthening clear career development pathways Understanding the criteria needed to measure project complexity

Dr. Ing. Thomas Kamps, CEO, CONWEAVER GmbH Moises Martinez-Ablanedo, Configuration Management Expert, Airbus Group	Frank Eulitz, Director, Engineering, Siemens Energy Sector Jochen Bechtold, Principal Consultant, Capgemini Consulting

11:55

Bridging the Product Configuration Gap Between PLM and ERP Room 1 Session details In 2009 the ongoing evaluation of PLM applications, combined with a multi-phased deployment of an ERP application provided the backdrop for Jaguar Land Rover to examine the opportunities for the rationalisation and optimisation of product configuration capabilities. Joy Batchelor will discuss the configuration challenge and the journey they have undertaken over the last 4 years in preparation for a detailed and successful launch in early 2014. Understanding the configuration challenge in a configure-to-order company where personalisation is vital What is configuration lifecycle management? – scope, platform development and benefits How will configuration lifecycle management support innovation in product modelling, test capabilities and future visualisation? What are the opportunities for the future?	Translating Portfolio Strategy into a Reality through PLM and PPM Alignment Room 2 Session details Business leaders continue to struggle with visibility into their portfolio investments. With little clarity as to how the business is performing, leaders cannot make key decisions that result in added value. The expression “do more with less” has become a requirement in the Project Portfolio Management (PPM) market and Paul Nutten will discuss how this is developing at Mars Petcare. How do corporations drive scale? Focussing resources on fewer, yet bigger innovations Translating regional, market-specific strategies into global rollouts Successfully aligning people and processes to these strategies What are the key changes needed to facilitate this transition and what are the challenges? What is the rest of Mars trying to learn from Mars Petcare as the pioneers in this field?	Innovative Robotic Design and its Practical Applications Room 3 Session details Discussing the benefits of purpose built machines to promote safety and enhanced capability Addressing the push for autonomy within the field of robotics Discussing the benefits of designing independently operated machines to assist in a variety of industries from agriculture to construction Identifying the potential benefits to human safety through robotics Enhancing capability through robotic ingenuity	Focus Group - Evaluating & Selecting the Right PLM Platform in 12-Months Room 4

Joy Batchelor, Technical Specialist for Product Configuration, Jaguar Land Rover	Paul Nutten, Mars Petcare Europe PLM Programme Leader, Mars Petcare	Amir Shapiro, Director, Robotics Laboratory, Department of Mechanical Engineering , Ben Gurion University of the Negev	Henrique Ladeira, PLM Program Senior Manager, Embraer SA

12:35

PLM, the Game Changer: Learning from the ERP Story Room 1 Session details Fifty years ago the story of ERP started with the introduction of the hard disk. Today, it is the central platform for controlling the business process in practically all industrial companies. It began as an effort to reduce costs but the ultimate effect is to reduce manufacturing lead times and thus enable unprecedented choice for customers. Henk Jan Pels sees a parallel in the history of ERP's development with present day's PLM evolution and asks, what can be learnt? What were the real effects of ERP, how were they realised and how were they understood? What are the basic principles behind PLM, what are the similarities with ERP and what can be learnt from ERP’s history? What is PLM’s real potential as an enabler of dramatic improvement of product lifecycle process performance? What kind of organizational changes are required to realize the full PLM potential? What can be done to overcome resistance to change? How can PLM change the game of beating competition by satisfying the customer?	Panel Discussion: PPM, the Discipline that Knows no Industry Room 2 Session details What does “PPM” really mean for you and your business? How would you assess your level of maturity in this area and why? How have you got to this point and what are your key learnings to date? What tangible business results have you seen? What key challenges have you had to deal with? Ensuring that the various components of an effective portfolio management approach are joined together rather than fragmented stand-alone initiatives How can you ensure change in your organization through projects? How can you master complexity in product development processes through the entire supply chain? How can you create trust between management and project organization in 1bn+ projects?	3D-Printed Housing Room 3 Session details Transforming customisable building plans from computer screen to real-life construct Understanding the idea behind the printed Amsterdam canal house – what are we trying to prove? How does the KamerMaker work and what materials does it use? Exploring the process – assembling the 3D printed lego house Layer-by-layer printing – printing thin slices of construction materials Providing a proof of concept and proof of benefits of 3D printing What are the implications of project success on the construction and architectural industries?	Focus Group - PLM in a Federated Organisation Room 5

Henk Jan Pels, Associate Professor, Eindhoven University of Technology	Paul Nutten, Mars Petcare Europe PLM Programme Leader, Mars Petcare Pamela Soin, Senior Manager, Innovation Portfolio & Pipeline Management Practice, Kalypso Markus Lipinsky, CEO, Actano GmbH Frank Eulitz, Director, Engineering, Siemens Energy Sector	Hans Vermeulen, Founding Partner, Architect, DUS Architects	Brian Chiesi, Director - Process & Tool System Integration, The Boeing Company

13:15

Networking Luncheon Exhibition Hall

14:15

Industrie 4.0 – The Impact on the Product Development Process Room 1 Session details Comprising smart machines, storage systems and production facilities into global Cyber-Physical Systems (CPS) to autonomously exchange information, trigger actions and independently manage manufacturing, engineering and product lifecycle What is Industrie 4.0 and what does it mean for manufacturers? Using Industrie 4.0 to track the development process: requirements, system engineering, configuration, simulation and detailed design Deploying model-based systems engineering as a novel approach to product development Understanding Industrie 4.0 benefits - autonomous driving and parking Interfacing product development and production system development	3D Printing: A Global Market Update Room 2 Session details Identifying the emergence, and evolution, of 3D printing technology Discussing the current state of corporate and mainstream 3D printing Who should be using 3D printing now? Are there specific industries that 3D printing complements best? Who should 3D printing investment lie with in the organisation? What are the future benefits of 3D printing for design and manufacture? Should you use a 3rd party service or take 3D printing in-house? What is the materials palette? Can this be extended?

Martin Eigner, Prof. h.c. (mult), Dr.-Ing., Technical University of Kaiserslautern	Stephen Holmes, Digital Media Editor, DEVELOP3D Hans Vermeulen, Founding Partner, Architect, DUS Architects Brian Derby, Professor of Materials Science, University of Manchester

14:55

Industrie 4.0 – Moving Towards Smart Product and Smart Factories Room 1 Session details Integrating computation, networking and physical processes through Cyber-Physical Systems (CPS) Understanding the Internet of Things, Internet of Services and Internet of Data and their respective implications on data capture, product waste and cost Component Data Models in supporting the engineering of systems through definition and format of data What are the business opportunities of full Industrie 4.0 deployment?	Panel Discussion: Where Should we Focus Resources to Ensure that PLM is a Successful Long-term Investment? Room 2 Session details Understanding that PLM is a learning process and each step should be built upon previous mistakes Ensuring active executive support & investment Ensuring people get a business solution, not just another system Maintaining business commitment and competitiveness How do you assure the PLM implementation is not cementing the as-is situation, but is really future proof (and flexible) Building a strong data model involving all team reps prior to system configuration Getting your solution provider to provide a company specific value stream solution Defining a good end user support strategy Managing cultural change because political battles are inevitable and most people are not willing to accept change Going live step by step - start small and don’t grow too fast in terms of functionality Using PLM as a base for collaborating effectively with suppliers and customers Implementation across multiple product lines is complicated; what strategies or techniques break the implementation down into manageable chunks and still maintain the business value of PLM?

Prof. Dr.-Ing. Reiner Anderl, VP, Technische Universität Darmstadt	Jos Voskuil, Consultant, TacIT Brian Chiesi, Director - Process & Tool System Integration, The Boeing Company Bjarne R. Nørgaard, Head of Engineering Process Development, MAN Diesel & Turbo Henrique Ladeira, PLM Program Senior Manager, Embraer SA Jean Michel Fristot, PLM Specialist, TI Automotive

15:35

PI Keynote - 3D Printing: Separating Fact from Fiction Room 1 Session details

3D Printing technology, or additive manufacturing, has been heralded by many as the next wave of the industrial revolution. Whilst the first printer was created back in 1984, it wasn’t until the 2010s that such technology became available commercially and ever since, the debate around its true potential in and implications on industry have raged on.

The interest in this platform is two-fold: personal, home-use by hobbyists and commercially-viable applications in industry. The accomplishments of many from the former have been the focus of many news stories and make the implications seem endless, fuelling a buzz around the technology. From homemade apparel to functioning firearms, it is difficult to see the platform as anything other than the next evolution in design and production. But it is important to stress that whilst the potential is there, the buzz has greatly overshadowed the limitations.

Brian Derby is Professor of Material Science in the School of Materials at the University of Manchester. One of his research focuses surrounds inkjet and 3D printing of biomaterials and this work has fuelled an interest in learning, first-hand, how viable this technology is across a series of applications including medicine, construction, architecture and electronics. Is 3D printing the next competitive edge in manufacturing or are the challenges associated with product viability and function limiting the technology’s commercial use? Should 3D printing be rolled out in your company and are you realistic about what it can do for you? Have you identified viable opportunities that can be translated into commercial products?

These are just some of the questions that Professor Derby will address in his presentation that will hopefully put many of your queries around 3D printing to bed once and for all.

Brian Derby, Professor of Materials Science, University of Manchester

16:20

Chairman's Closing Remarks Room 1

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