Product Innovation 2014

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Speakers > Thomas Troch

Thomas Troch


Thomas Troch

Thomas Troch
Research Innovation Manager, Insites Consulting, Belgium


Thomas Troch is a Research Innovation Manager at Insites Consulting. With a background in industrial design and a passion to understand people, Thomas connects brands with their consumers through online research communities. Thomas has managed research projects for global clients including Unilever, Philips, Heineken and Vodafone.

Presenting: Social Product Development: Benefiting from Open Innovation and Collaboration

25 Feb 2014, 03:10

  • Realising the potential of direct collaboration between professional design teams and creative users
  • Exploring current models of innovation in a cross industry context
  • How do economic climates affect methods of innovation?
  • Heineken’s novel approach to professional and user design co-creation: designing the club and lounge of the future
  • Discussing the benefits and best strategies of effective crowd sourcing