Product Innovation 2014

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Speakers > Antonio Mazzariello

Antonio Mazzariello


Antonio Mazzariello

Antonio Mazzariello
Program Head, Change Control Excellence (CCEx), Novartis Pharma AG, Switzerland


Antonio Mazzariello is the Program Head, Change Control Excellence (CCEx) at Novartis Pharma AG. In this capacity he leads the assessment and planning phase of this major project  related to information management, process improvement, regulatory compliance and governance. 

Presenting: Change Management & Cross-function Collaboration

25 Feb 2014, 12:10

Prioritising and communicating the ‘how's’ and the ‘why's’ over the ‘what's’ of PLM to new users

  • Understanding the siloed nature of the pharmaceutical sector
  • Deploying PLM in an attempt to integrate a cross-functional process
  • Creating an holistic solving setup and thinking platform to facilitate change management and control
  • Exploring the workforce psyche - resistance to change, fear of failure and risk to job necessity when automating
  • Generating a strategy that trains and prepares the workforce for PLM integration
  • Cultural management and the three steps - setup, communicate and engage